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Win the value-seeking consumer
Leading brands can gain share by delivering More-Value-for-the-Price™
Today’s value-conscious consumers—across income levels and generations—appear to be rethinking what they get for what they pay. Value isn’t just low prices; many consumers reward brands that deliver More-Value-for-the-Price™—quality, trusted service, and consistent experiences. Explore our insights to discover how your brand can deliver greater value and unlock lasting competitive advantage.
The hidden drivers behind consumer value
How do today’s consumers define value? We collaborated with HundredX™—a leading customer insights company—to understand not just what people buy—but why. The data revealed that up to 40% of perceived brand value comes from factors beyond price—like quality, trust, and experience.
Too often, insights like this arrive after sales dip, share erodes, or a competitor rewrites what “value” means. Deloitte + HundredX delivers live, predictive signals so leaders can act early and invest where it matters most.
Five ways brands can unlock value
MVP brands outperform by delivering more perceived value for the price—regardless of their price point. Our research surfaced five key areas where leading brands are focusing to earn consumer trust, increase purchase intent, and grow share.
If you’re only focused on price, you’re likely leaving money on the table. Our research with HundredX shows that consumers are shifting toward brands that deliver more value—not just lower cost. MVP brands appear to be earning trust, growing share, and commanding a premium.
Mike Daher, Vice Chair, US Consumer Industry Leader, Deloitte
ConvergeCONSUMER
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Be the MVP of your sector
While common themes extend across the industry, how consumers define value depends on the type of company they're evaluating. Reach out to our team to get a custom data cut of our research that can help you stand out in a crowded market.
