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Sports

The sports industry isn’t just fun and games. It’s a hard-fought race to the top. But you’ve never shied away from a challenge. You dream big, persevere, and hustle to create the future of sports. You're built for this.

FOR THE WIN

Success in the sports industry today means that organizations need to build strong connections with customers and fans, develop robust sensing and modeling capabilities, and continually reinvent how they think and operate. We can help you face any challenge so you can walk away the MVP.

Lead with signature insights

Because even visionaries need to see around corners

2025 global sports industry outlook

The global sports industry is professionalizing, with heightened stakes and increasing investments in talent, analytics, and fan experiences

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Ambitious stadium projects aim to bridge public-private investment goals

Sports owners transform stadiums into destinations, driving socioeconomic growth, community engagement, and revenue diversification.

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Beyond the billion-dollar barrier: Charting the next phase of growth

Driving long-term success in women’s sports

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2023 sports fan insights survey

How younger generations could shape the future of sports fandom

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Game-changing content

Increased interest from fans, broadcasters, and brands is driving rapid growth in women’s sports. Tune into this episode of User Friendly to hear about new opportunities for organizations to capitalize on this expanding market.

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As passionate supporters of women’s sports, Deloitte is proud to pledge $50m toward women’s sports as part of the Athena Pledge, bridging the gender equity gap in sports.

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The Ripple Effect

Client stories - See where our thinking can take you

Driving Fan Experience Into the Future

Augmented reality helped golf fans immerse themselves in championship play with the U.S. Open AR app developed by Deloitte in collaboration with the USGA.
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Deloitte and the WNBA - App Development Case Study

The WNBA turned to Deloitte to help reimagine and elevate its digital game with the WNBA app.
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In a Big Country, Where Is the Perfect Location for U.S. Soccer’s New Home?

Deloitte helped U.S. Soccer select Atlanta as the site for its new national training center and headquarters.
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A Tech Strategy That Needs To Be Ahead of Its Time

Deloitte helped LA28 lay a foundation for platforms and systems that could support delivery of a technologically advanced event the world will be watching.
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Why Deloitte?

Our Sports practice brings deep sector and sub-sector knowledge and unrivaled experience to bear on every challenge, leveraging alliances with more than 100 global companies, and services. All so we can help you inspire, entertain, and innovate.

We know where your industry is heading. We’re already there.

IndustryAdvantage™

Deloitte IndustryAdvantage equips businesses with the foresight and digital prowess needed to tackle commercial, product, and operations challenges and gain a competitive edge in the sports industry.

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Sponsorships

As a sponsor, we help organizations spotlight the moments, players, and initiatives that are designed to transcend athletics and inspire a new generation of leaders.

How we're changing the game

Sectors we serve

Get in touch

Pete Giorgio

Pete Giorgio

Global and US Sports Practice Leader
+1 617 437 3097
Kat Harwood

Kat Harwood

Principal | Deloitte Consulting LLP
+1 310 295 7123