LISBOA, 07 de abril de 2022 — A Deloitte e o Comité Olímpico Internacional (COI) anunciaram, hoje, uma parceria The Olympic Partner (TOP), até 2032, para cinco edições dos Jogos. A Deloitte será o parceiro olímpico e paralímpico mundial para Jogos Olímpicos de Paris 2024, Jogos Olímpicos e Paralímpicos de Inverno Milano Cortina 2026, Los Angeles 2028, Jogos Olímpicos e Paralímpicos de Inverno 2030 e Brisbane 2032.
Através desta parceria mundial, a Deloitte coloca ao dispor o seu expertise de gestão e consultoria em benefício do movimento olímpico.
A Deloitte e o Comité Olímpico Internacional celebram esta parceria com um propósito: apoiar a missão de construir um mundo melhor através do desporto, beneficiando da visão integrada da Deloitte para concretizar o roteiro estratégico para o futuro do COI, no âmbito da Agenda Olímpica 2020+5. A consultora disponibiliza, assim, o seu know-how para ajudar o movimento olímpico a impulsionar o progresso nos desafios críticos da Agenda Olímpica 2020+5 relacionados com governance corporativa, estratégia, sustentabilidade, diversidade, equidade e inclusão, e também apoio e bem-estar dos atletas.
“Estamos a viver um dos momentos mais importantes da história. O movimento olímpico desempenha um papel vital na união do mundo através da amizade, solidariedade e fair play, o que assume particular importância nas atuais circunstâncias. Juntos, a Deloitte e o COI aspiram a fortalecer, melhorar e criar um impacto positivo e duradouro na sociedade através do movimento olímpico”, refere Punit Renjen, CEO Global da Deloitte.
“Estamos muito contentes por trabalhar com a Deloitte e entusiasmados com a oportunidade que esta parceria representa para todo o movimento olímpico. As iniciativas da Deloitte para avançar nos Objetivos de Desenvolvimento Sustentável da ONU alinham-se com a filosofia do COI de promover mais mudanças e transformações, conforme expresso no roteiro estratégico da Agenda Olímpica 2020+5 do COI para o futuro”, afirma o presidente do COI, Thomas Bach.
“Tendo trabalhado com a Deloitte há vários anos, o Comité Paralímpico Internacional (IPC) está entusiasmado em explorar com a Deloitte como a sua experiência e ampla gama de serviços que podem beneficiar o movimento paralímpico, uma vez que pretendemos usar o desporto como uma ferramenta de inclusão social”, disse o presidente do IPC, Andrew Parsons.
Transformação digital do movimento olímpico
A Deloitte apoiará o COI na sua estratégia de transformação digital. Utilizará a sua experiência de inovação e tecnologia para criar experiência personalizada, otimizar serviços digitais e conectar fãs de todo o mundo, ampliando a atratividade dos Jogos Olímpicos nas suas futuras edições.
Enfrentar os desafios globais com um propósito
Como parceira olímpica mundial, a Deloitte aplicará a sua experiência em gestão e consultoria para ajudar a melhorar e proteger o ecossistema digital do Comité Olímpico Internacional.
A Deloitte trabalhará com o COI no desenvolvimento de programas, projetos e manuais sobre iniciativas como apoio ao atleta e saúde mental, diversidade, equidade e inclusão, sustentabilidade e redução da pegada de carbono dos Jogos.
Em reconhecimento da importância dos modelos de governance e transparência, como expresso na Agenda Olímpica 2020+5, será desenvolvido um Centro de Excelência através desta parceria relacionada com as melhores práticas em operações de administração e gestão para os Comités Olímpicos Nacionais participantes.
Michele Parmelee, Global Chief People and Purpose Officer da Deloitte, explica que: “Esta parceria reúne duas marcas globais e icónicas que partilham a paixão por gerar um impacto social positivo. Vemos esse espírito incorporado nos atletas olímpicos e paralímpicos que trabalham para a Deloitte e nos inspiram a ver a possibilidade do que a Deloitte e o COI podem realizar juntos”.
Jiri Kejval, Marketing Commission Chair do COI, declara: “O relacionamento da Deloitte com o movimento olímpico é um exemplo claro de como o Programa de Parceiros Olímpicos mundiais continua a atrair os nomes mais reputados do mundo dos negócios. O compromisso da Deloitte em fornecer expertise de classe mundial ao movimento olímpico demonstra a oportunidade única que o Programa TOP oferece.”
Esta é a primeira parceria global da Deloitte com o COI, e, que é o culminar dos muitos anos de apoio da Deloitte a várias componentes do movimento olímpico. Esta nova parceria global comtempla o acordo em curso da Deloitte com os Jogos Olímpicos e Paralímpicos Los Angeles 2028, bem como com o Comité Olímpico Canadiano, Comités Olímpicos e Paralímpicos Alemães, Comité Olímpico Irlandês, Comitê Olímpico Polaco e Comité Olímpico e Paralímpico dos Estados Unidos, onde as firmas-membro da Deloitte oferecem suporte a milhares de atletas olímpicos e paralímpicos.
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