The Center for the Long View (CLV) is Deloitte’s Center of Excellence for the scenario-based Dynamic Strategy Approach. We help decision-makers develop dynamic, future-proof strategies by combining traditional scenario planning with innovative AI-powered research and real-time monitoring.
The Center for the Long View (CLV) is Deloitte’s Center of Excellence for the scenario-based Dynamic Strategy Approach. Our mission is to support decision-makers in the corporate and public sphere in developing dynamic, yet future-proof strategies. Therefore, we combine traditional scenario planning and strategic thinking with innovative cutting-edge AI-powered research and real-time monitoring capabilities. Based on our well-established methodology, we tailor our approach to the specific needs and circumstances of the client and empower decision-makers to cut through the complexity, embrace the uncertainty and be the first to identify and respond to market developments.
Scenario planning has its origins in the military strategy teams of the US Air Force and dates back to the 1940s. Herman Kahn, who was previously part of the Air Force effort, redefined scenarios as a business tool. In the 1970s, Royal Dutch Shell scenario planner Pierre Wack took scenario design to the next level by founding a dedicated scenario unit within Shell. After Shell emerged as the only company prepared for the oil crisis following the Yom Kippur War, scenario design gained acclaim as a business tool. Peter Schwartz, a student of Pierre Wack, started building scenarios on the future of the Soviet Union for Shell, including Gorbachev´s perestroika and glasnost. Building on this success, Peter Schwartz founded a firm focused on scenario analysis called the Global Business Network (GBN) in 1987, firmly establishing scenario planning as a driving force in the consulting industry. GBN was bought by Monitor in 2000, which then was acquired by Deloitte in 2013. After setting up the Center for the Long View in 2015 in Germany, Deloitte revolutionized scenario planning by combining established methodologies with cutting-edge technologies and a huge global expert network. Our Center for the Long View is therefore not only rooted in a rich history of expertise, but also well-equipped for the future thanks to exclusive access to the many experts of one of the world’s largest service networks.
After establishing the Center for the Long View in Germany, the CLV expanded its global footprint to respond to increasing demand among our international clientele. We have dedicated CLV teams around the world who bring together methodological excellence with local expertise. Our local hubs serve regional client needs with our EMEA team in Germany, our Asia Pacific team in Shanghai and our Americas team in Toronto.
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