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Unlocking unexpected insights

Neuroscience Institute

About the Deloitte Neuroscience Institute

95% of all decisions are made unconsciously. What significance does it have if we only aim for the 5%? What if we could reveal the more significant portion of decision influencers and explain why people behave the way they do? Why they actually buy, use or prefer one product, service or brand over another?

The Deloitte Neuroscience Institute was founded based on the conviction that understanding subliminal thought strains and implicit reactions of customers, users and stakeholders is essential to excel on the markets. Thus, Deloitte gathered their best professionals in strategy consulting, computer science and psychology to explore the subconscious paths of individuals and offer field-proven, neuroscience-based services to clients that appreciate quantitative, explainable results.

What we use in our projects