The client was interested in improving the quality and learning experience of its e-learnings. The Deloitte Neuroscience Institute applied neuroscientific technologies to evaluate the e-learning’s ability to keep users’ engaged and transfer knowledge efficiently.
The client, a globally active FMCG company, substituted an increasing number of live instructor-led trainings by e-learnings in order to reduce costs for training. E-learnings need to be standardized to ensure that employees across the globe have the same level of knowledge. However, e-learning efficiency was lower compared to classroom trainings and learning success could not be ensured.
The Deloitte Neuroscience Institute increased overall content appeal based on users’ emotional response throughout the e-learning. In addition, frustration level was reduced by adjusting content and structure of the learning. E-learnings’ navigation was optimized based on insights regarding typical navigation habits.
Selected participants were equipped with Deloitte Neuroscience Institute equipment while they were using the e-learing in order to understand their implicit perception and to assess levels of engagement as well as knowledge processing. The setting was chosen to match real-life situations of employees with different levels of experience. Afterwards the Deloitte Neuroscience Institute findings were compiled in a framework for e-learning development. The analysis identified levers to design an engaging and positive e-learning experience. Guidelines for content placement and information density were provided to ensure effective and time-efficient knowledge absorption.