Maximilian König

Maximilian has over 15 years of experience in digital marketing and during this time he has advised clients in the FMCG, Automotive, Finance and Energy industries to implement growth strategies, introduce new operating models and ad technologies. He has in-depth knowledge of the development and expansion of ad tech landscape with a CDP focus and the strategic implications for data collection and utilization. Maximilian is responsible for the development and leadership of the Digital Marketing Capability and the Google Alliance in Germany.