Consumer Sentiment & Behavior

ConsumerSignals provides a view into consumers' everyday finances and the spending strategies being used to navigate an unpredictable world.

Taking sustainable products from premium niche to mass market is driving consumer companies toward an important innovation agenda

This Thanksgiving, Americans may find more price concerns and fewer people around the dining room table.

Here's how combining fresh food with convenience can boost grocers’ sales and profits.

The 2025 Deloitte Back-to-School Survey suggests parents are spending with restraint, seeking out value and deals as they navigate economic uncertainty

When grocery shopping, most consumers identify with one of five food personalities, which influences their spending decisions.

Despite inflation-driven pricing pressure, Americans' intent to travel has remained high.

America's debt culture is getting much attention, but financial hardship may not be the key driver behind rising credit card balances.

Inflation expectations flare up as consumers continue to say they’re spending more on housing, groceries, and other essential categories

It’s been nearly two years since US inflation rates peaked. But even as rates have eased, the cost-of-living shock is likely still shaping Americans’ sense of financial well-being and spending behavior.

Explore trends across EV adoption, car buying intentions, connectivity and more in our annual automotive study.

With the proliferation of digital goods and services, rising digital spending is likely to command a larger share of consumers' wallet.

Deloitte's latest survey results show that holiday travel intent is at its highest in recent years, but more high-income Americans are planning to make cuts amid rising financial pressure

Deloitte’s 40th Holiday Retail Survey finds shoppers keeping the holiday spirit alive, turning to discounts, digital conveniences, and festive experiences amid economic uncertainty

Consumers and grocery retailers are not always aligned about needs and preferences; however, grocers can differentiate themselves by creating systems to deliver transparency and building the customer trust necessary to enable the future of grocery retail business models.

As the US automotive industry embarks on the path to an electric mobility future, electric vehicle transformation faces a few headwinds.

Although Deloitte’s financial wellbeing index reveals an unfolding story of consumer resilience, the effects of recent financial hurdles linger for most American consumers.

Against the backdrop of polycrisis, consumer sentiment isn’t moving in the direction some might expect—over the past year, global anxiety levels have started to fall.

Amid inflation and recession concerns, consumers are splurging on affordable luxuries. Retailers and consumer product companies that understand splurges’ who, what, and why may stand a better chance of capturing these sales.

Amid sustained financial concerns, the US travel industry continues to move toward recovery, buoyed by consumers determined to prioritize leisure travel spending.

For the consumer industry, the ongoing revolution in digital services and goods represents both challenges and opportunities.

With persisting inflation leading to rising food prices, consumers are making trade-offs and economizing their food purchases.

With inflation worries persisting for over a year, a longer-term impact on consumer sentiment and spending decisions is likely.