State of the US Consumer: June–July 2026
Spending intentions hold steady even as inflation increases
Article
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3-min read
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06 July 2026
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Deloitte Consumer Industry Center
Key insights about US consumers from Deloitte’s ConsumerSignals
- Deloitte’s financial well-being index recovered to 103.2 in May, roughly gaining 4 points from last year. Headline inflation accelerated to 4.2%—its highest level in nearly three years (figure 1).
- More consumers expect higher prices than not: About 3 in 4 respondents expect higher gas prices, up from under half over the winter. Grocery-price expectations also remain elevated, with 74% of respondents expecting higher grocery bills (figure 2).
- Discretionary spending intentions rose for a third straight month in June but remained below the 2021 baseline. Nondiscretionary spending intentions were elevated, suggesting continued spending against rising costs (figure 3).
- Among essentials, housing and utilities continue to contribute to elevated spending intentions. Grocery spending intentions also continue to climb, even as healthcare intentions eased (figure 4).
BY
Stephen Rogers
United States
Editorial and production: Arpan Saha and Preetha Devan
Knowledge services: Rohan Singh
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