Stephen Rogers

United States

Key insights about US consumers from Deloitte’s ConsumerSignals

  • Financial well-being slumped in August 2025, continuing the slide seen throughout the year (figure 1).
  • The percentage of respondents expecting higher prices has plateaued in recent months, but levels remain above lows seen in 2024 (figure 2).
  • Even as more feel financially squeezed, respondents are still making room for discretionary spending (figure 3).
  • Discretionary spending sentiment continues to recover, even as spending intentions for major nondiscretionary categories including housing and groceries continue on a gradual long-term uptrend (figure 4).

BY

Stephen Rogers

United States