Personalize fan experiences at scale with data and AI
Changing the game in fan engagement
In today’s digital landscape, sports organizations struggle to connect with and understand fans. What if you could change the game with fan data at your fingertips? Our digital transformation capabilities and reimagined customer data platform deepen insights into fan behavior, preferences, and engagement levels—cultivating meaningful connections while maximizing ROI.
The future of fan engagement is here
Fans today expect a personalized digital experience—and nearly 70% of consumers are more likely to buy from a brand that delivers one versus a brand that doesn’t1. Teams that invest in fan data stand to see increased engagement and loyalty, plus stronger relationships with sponsors, investors, and the media2. And with a projected value of $31.4 billion in 10 years3, the global sports analytics market has made it to the big leagues. How can sports organizations capitalize on this moment to unlock the true potential of their fan base?
Converge™ by Deloitte for Sports empowers organizations to design personalized digital experiences at scale that are grounded in data science so you can attract, engage, and retain your fan base with more meaningful, holistic experiences. What if you could give fans the experience they want by seamlessly integrating touchpoints like ticketing, athlete interaction, game streaming, and more within a single, intuitive platform? Imagine a Fan Data Platform that takes your customer data and puts it to work, creating advantage for your team and shaping the future of sports.
Converge by Deloitte differentiators for Sports
We know the sports industry. Deloitte’s IndustryAdvantage™ approach gives you access to the full breadth of thinking, experience, and technology from across Deloitte and our ecosystems to help you apply transformative capabilities in an efficient, targeted way—and position your sports organization for the future.
