From data to drama
History happens in a hundredth of a second. Personalized digital content means that more fans can experience that moment.
For each of the millions of fans who go to the Olympic Games, there are many more who devour the competition from miles away.
Although they may be watching the same event, it will be different for each fan. Moments shared by the world are felt in deeply individual ways—from anticipation to awe, celebration to crushing disappointment. Because sport is personal. Whether watching a favorite athlete or discovering a new sport, in-person or on screen, the impact is personal.
Working closely with the International Olympic Committee (IOC), Deloitte is advising on the IOC’s business strategy, using digital transformation consulting capabilities, to create new possibilities for personalized fan engagement.
"Personalization and segmentation are going to be the biggest impact in the way that the Olympic Games moments are enjoyed by the fans at the live event and those cheering from home. They are what allow us to create a more connected, immersive experience during the Olympic Games and between each edition."
- Michelle McGuire Christian, Digital Experience Lead, Deloitte Consulting LLP
Transformation starts with discovery and analysis. By conducting a deep assessment into the existing digital fan experience, Deloitte has identified how data can enable personalized content across the fan lifecycle.
Based on this assessment, Deloitte advised on the development of a fan data platform that is intended to deliver personalized activations—from informing fans of upcoming moments, updates, and highlights, to personalized video content, campaigns, and promotions.
Deloitte plans to continually support the IOC’s business strategy to bring to life the Olympic Games in a personalized and digital way, for millions of fans around the world. By helping the IOC develop its fan data platform strategy, Deloitte aims to support the IOC’s goal of empowering people to immerse themselves in content that inspires them, with the end goal of customizing each fan’s digital journey and enabling them to focus on the sports they love and the athletes they follow.
Through the assessment of the digital fan experience, followed by advising on the design and ongoing implementation of this fan data platform, Deloitte is here to help the world's greatest sporting event to deliver on its promise: "To build a better world through sport."
Deloitte | Worldwide Digital Transformation Consulting Partner
See the possibility. See the impact.
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