• Data and platforms: The foundational infrastructure that forms the backbone of tomorrow’s health ecosystem, generating the insights for decision-making
• Well-being and care delivery: Made up of care facilities and health communities—both virtual and physical—that provide consumer-centric delivery of products, care, wellness, and well-being
• Care enablement: The connectors, financiers, and trust agents that help make the industry’s “engine” run

Tomorrow’s market leaders will likely play in one or more of these 10 key archetypes and could be the value drivers of the transformed health ecosystem.

Data and platforms

Data conveners

This group will focus on aggregation and storage of individual, population, institutional, and environmental data to help promote interoperability while ensuring privacy and security.

Science and insights engines

Some companies may have an economic model driven by their ability to derive data insights that power the future of health. They will conduct research, develop analytical tools, and generate insights that go far beyond human capabilities in care delivery.

Data and platform infrastructure builders

To reach our vision for the Future of Health, there may need to be companies that drive the operation, serving empowered consumers and stakeholders in real time by developing and managing site-less health groundwork for platform components.

Well-being and care delivery

Health products developers

This group will help power the health ecosystem through the development and manufacturing of wellness and care products, from applications to drugs to devices.

Consumer-centric health communities

Consumer-centric health players will provide virtual, personalized wellness and care to consumers; leverage community to encourage behavior change; and drive consumer and caregiver education.

Specialty care operators

These organizations will provide essential care delivery tailored to the consumer and interventions when in-home wellness and care efforts are insufficient.

Localized health hubs

Localized health hub companies will serve as centers for education, prevention, and treatment in a retail setting. They will also connect consumers to virtual, home, and auxiliary wellness providers.

Care enablement

Connectors and intermediaries

These organizations will likely provide logistics. They’ll run the just-in-time supply chain, facilitate device and medication procurement operations, and get products to consumers to ensure better patient outcomes.

Individualized financiers

Individualized financiers will offer tailored modular and catastrophic care coverage packages, leveraging advanced risk models, consumer incentives, and market power to help drive reductions in care costs.

Trust agents

This group will set the standards for how business is transacted. The regulators of the future will influence policy to catalyze the Future of Health and drive innovation while promoting consumer and public safety.