Navigating the Future of Health™ in an era of change

Winning advantages

What objectives could be considered by those entering the health sector?

Industry incumbents

Defined as classic life sciences and health care industry players, which includes health care providers, health care plans, biopharma, and MedTech:

• Execute digital transformation that shifts legacy consumer models into a new reality anchored on elevating the human experience.
• Continue to invest in a lean digital core, process re-engineering, and foundational technology that enables automation and analytics.
• Establish enterprisewide data and insights generation platforms by accelerating migration of backbone systems to the cloud.
• Access next-gen tech and capabilities through traditional and nontraditional acquisitions, partnerships, alliances, and ecosystems.

New entrants

Sectors such as health tech and consumer health would be defined as emergent players within the industry. These entrants:

• Develop go-to-market channels with a hyper-focus on health consumer engagement, acquisition, and retention.
• Build infrastructure that enables collaboration with high-value industry.
• Invest in enterprise technology that allows for rapid growth and scalability.

Non-native industry entrants

Entrants in the tech hyper-scaler or retail areas would be defined as established players entering health and:

• Build infrastructure that enables collaboration with high-value industry players.
• Design and deploy health-specific marketing, sales, and customer experience campaigns and capabilities to gain brand credibility and permission.
• Optimize and adapt technology systems that support health-specific ventures and use cases.
• Expand management and human capital capabilities to effectively navigate a regulated, multi-stakeholder health ecosystem.

Our approach to activating the Future of Health

A strategic, step-by-step process helps health care leaders make incremental changes that ladder up to successful organization transformation. Activation begins with identifying a portfolio of thoughtful and interconnected initiatives anchored to a clear future of health ambition. Strategic incrementalism can be a way to activate your organization immediately by choosing transformational initiatives that deliver value and progress today and position your organization for the marketplace to come.

To succeed, organizations will likely need to have a clear and unifying Future of Health vision, as well as other strategic drivers. Our team is here to help your organization identify them to scale impact.

Embrace the Future of Health with confidence

As you embark on your company’s transformation, challenges can be overcome by designing a thoughtful approach to iterative change. This allows the organization to meet short-term growth and profitability goals while simultaneously executing a long-term strategy for the future.

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