Gartner® Critical Capabilities for Digital Marketing Agencies
Deloitte Digital is recognized across all evaluated seven Use Cases: Global Brand/Marketing Campaign Execution, Omnichannel Content Generation, AI-Driven Marketing Innovation, Data-Driven Performance Marketing, B2B Marketing, Digital Commerce & CX Overhaul, and Website & Digital Product Design
Key Takeaways:
- Understanding of the vendors and their scores for 10 Critical Capabilities as described in the Gartner report: Market & Audience Research, Marketing & Brand Strategy, Creative & Content Development, AI Initiatives & Rollout, Proprietary AI Platforms, Digital Marketing Execution, CX & Digital Product Design, Traditional & Offline Ads, Martech Strategy & Implementation, and Digital Commerce & Personalization
- Deloitte’s capabilities and offerings as a digital marketing agency based on the seven Use Cases
- Insights from Gartner to accurately assess the providers in the current market and their potential to shape the market in the future
The Gartner® Critical Capabilities report is a companion to the Magic QuadrantTM for Digital Marketing Agencies providing a deeper insight into the capability and suitability of the agency based on customized Use Cases. Deloitte is recognized across all seven evaluated Use Cases: Global Brand/Marketing Campaign Execution, Omnichannel Content Generation, AI-Driven Marketing Innovation, Data-Driven Performance Marketing, B2B Marketing, Digital Commerce & CX Overhaul, and Website & Digital Product Design.
Today's digital marketers are operating in a fundamentally different environment than even two years ago. The challenge today is bigger than creating campaigns. It is about orchestrating technology, AI, data, creative, and the operating model itself into new ways of working. We embed our industry + agency + operating expertise to drive meaningful competitive value for our clients.
- Mark Singer, US Deloitte Digital Marketing Services leader and CMO
Key Links
- View the Critical Capabilities graphic in larger size
- Read the full press announcement
- Source: Gartner Critical Capabilities for Global Digital Marketing Agencies, By Philip Black, Jay Wilson, Jen Kady, Published 26 August 2026 - ID G00850979
- Source: Gartner Magic Quadrant for Global Digital Marketing Agencies, By Jay Wilson, Philip Black, Jen Kady, Published 25 August 2026 - ID G00841300
Gartner Disclaimer:
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
