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Best insights of 2025: Deloitte Canada

A roundup of our most popular insights from this past year

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This year brought rapid transformation and valuable lessons across all industries. Read some of Deloitte Canada’s most impactful insights from this past year.

By 2040, $290B is expected to go toward preventing sickness, compared to only $110B today.

75% of customers are more willing to purchase from brands that deliver personalized experiences.

The number of credit unions is decreasing as mergers increase; yet total assets have doubled from 2014 to 2023.

85% of sports leaders see AI as the most prominent market trend for the next five years.

Only half of Canadian small business owners are currently satisfied with their financial institutions.

39% of current skills will be outdated by 2030.

Customers who enjoy high-quality shopping experiences are 3.6 times more likely to purchase additional products and services from a brand.

By 2035, the industry will pivot from protection-focused business models to long-term financial security, prevention, and holistic wellbeing.

Organizations that prioritize cybersecurity in mergers and acquisitions could prevent up to $5 million in losses.

39% of Canadian employees reported feeling burnt out in 2024, up from 35% in 2023.

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