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2025 trends in venture capital

Navigating tariff reform

Recent tariff reform is changing the venture capital (VC) landscape. VC has become more selective in their investments, while founders pivot to more creative tactics to control costs. Adaptability and a proactive approach to tariffs are essential for startups to attract investment and achieve successful exits in today’s volatile market.

Startups pivot to attract investors

In the latest Pitchbook-NVCA Venture Monitor report, Heather Gates, Audit & Assurance Private Growth Leader and Angelica Tsakiridis, Managing Director Global Trade Advisory, discuss how VC and founders are adapting to the new normal of tariff reform, and the strategies they’re using to navigate the uncertainty.

1. Tariff reform has become a significant factor in the venture capital ecosystem, affecting costs and investment decisions. It has impacted investor confidence and challenged growth strategies for startups.


2. Startups, especially those in international operations, face challenges due to tariff exposure. This is not limited to manufacturing but extends to sectors like AI, where infrastructure costs may be significant.


3. Companies are advised to develop robust tariff strategies to manage costs effectively. This includes using bonded warehouses, optimizing Free Trade Agreements, and smart customs documentation to reduce tariff liabilities.

"Investors are looking for founders who can speak confidently about sourcing strategy, trade compliance, and tariff exposure. It may not be flashy—but in today’s market, it’s a mark of real leadership."

Heather Gates, Audit & Assurance Private Growth Leader

Explore more recent editions

Each quarter, Audit & Assurance Private Growth Leader Heather Gates and Deloitte leadership offer perspectives and insights on current topics in the venture capital industry. Please explore all the great content from our previous editions and uncover new insights.

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Stay ahead of the curve with PitchBook-NVCA Venture Monitor, your comprehensive guide to venture capital trends and market intelligence.

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