2025 CMO Survey
The 34th edition of The CMO Survey shows that CMOs are aligned with their C-suite on most things—but one critical piece may still be missing.
CMOs face new realities in a new world
AI, profitability, and operational leadership
The 34th edition of The CMO Survey offers insights into the opinions of over 250 marketing leaders on marketplace trends such as profitability, talent sourcing, AI automation, and brand spending. The perspectives shared can help marketing and growth leaders move in the right direction and see the bigger picture.
Four key themes
Read about the issues that CMOs face today and how they’re addressing and overcoming them
Statistics that stand out
Notable insights we heard from responses in the 2025 survey
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“It is an investment to drive growth in the business, to drive growth in the brand. A lot of what we have to do as marketers is to own the science, measurement, and the longterm commercial value.”
- Claudine Cheever, Vice President of Global Brand and Marketing, Amazon
About The CMO Survey
Deloitte supports The CMO Survey—conducted annually since 2008 by Duke University’s Fuqua School of Business marketing professor Christine Moorman—as a measure of how marketing leaders are navigating this brave new world. The survey reports on their priorities and plans enabling marketers to compare staffing, budgeting, and investment areas, and identify potential trends.
Interested in participating in the upcoming CMO Survey? Visit cmosurvey.org/participate
