Strong C-suite relationships are built on understanding different perspectives and priorities. How can CMOs better connect with fellow executives? Pulled from the most recent Fortune/Deloitte CEO Survey and CFO Signals data, we’ve outlined what matters most to CEOs and CFOs—and how CMOs can align marketing’s strategies with their objectives.

The 34th edition of The CMO Survey shows that CMOs are aligned with their C-suite on most things—but one critical piece may still be missing.

The C-suite cheat sheet is a comprehensive guide is designed to empower commercial growth leaders by providing insights on how to distinguish themselves in the C-suite as versatile leaders. By mastering the language of the business, leaders can effectively position themselves with key stakeholders within their organizations.

Fandoms present an untapped opportunity for brands looking to expand and monetize their consumer base. However, fandoms often have a life of their own beyond the intentions of the brand and engaging that fandom without a careful strategy can be costly.

Retail media presents a significant growth opportunity for retailers, but customers increasingly demand personalized experiences. But retailers can effectively deliver tailored customer experiences while leveraging the benefits of retail media.

This report dives into these findings, what they could mean for creator-brand relationships, and why brands may want to leverage this knowledge to forge relationships with creators early in their career to help create strong, long-term partnerships.

Social Commerce blends eCommerce capabilities with social media and online marketing channels to provide a shopping experience that intends to meet customers where they are, without having to leave the social platform. Read how brands can engage creators to activate their social commerce strategy.

The consumer media landscape is changing. To seize this opportunity, platforms should meet shifting consumer content preferences and foster a lucrative environment for creators and brands alike.

Read on to discover how brands can harness the evolving trends of the creator economy to take creator marketing to another level.