Artificial intelligence is becoming a core driver of how the semiconductor industry operates. But how are companies adapting? Explore the findings from our recent survey done in collaboration with the Global Semiconductor Alliance.
Artificial intelligence is increasingly being used to help revolutionize chip design, manufacturing, and performance optimization. At the same time, efforts around reshoring and localization have moved from policy discussions to strategic business priorities, as leaders focus on building greater resilience amid ongoing global uncertainty. To chart how the industry is adapting, Deloitte and the Global Semiconductor Alliance (GSA) surveyed senior leaders across integrated device manufacturers, foundries, and fabless companies worldwide in the summer of 2025. The result? A mix of momentum and disruption.
AI is both an efficiency engine and a strategic edge, and it is being used to help compress cycles, sharpen decisions, and create new power dynamics inside the industry. And yet, progress may be stalling on the human front. Talent shortages, security fears, and cultural drag remain the sand in the gears. The next wave of competitive advantage in the semiconductor industry will likely be built on the skills, trust, and strategic courage of leaders who fuse AI’s potential with human ingenuity to outpace disruption and define the next era of chipmaking.
The findings in this study suggest the semiconductor industry’s next competitive frontier won’t be powered by novel technologies alone, but also by leadership choices. Incremental improvement won’t likely cut it. This could be an era for deliberate redesign of how companies build talent, redesign jobs and workflow, deploy intelligence, and navigate global complexity.