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Fandom
How devoted audiences help drive lasting business value
Are media and entertainment companies maximizing the potential of their loyal fanbases? Explore our latest insights to help you connect more authentically with fans and achieve a sustainable competitive advantage.
Tap into the power of fans
Research shows that superfans spend up to twice as much as casual viewers, fuel word of mouth, and provide real-time feedback that can guide product innovation, marketing, and monetization. By tapping into fandoms, companies can create more meaningful connections with their audiences and unlock new avenues for growth.
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Move beyond mass appeal
From pinpointing your most valuable fans to building experiences that keep them loyal, we can help you build stronger connections with your committed fanbases. Connect with our team to learn more.
Wenny Katzenstein
Managing director | Technology, Media, and Telecommunications, Deloitte Consulting LLP