The evolution of commercial embedded banking

A quiet revolution is transforming commercial banking. Instead of flashy cash management portals or credit products, banking is now moving into the background of everyday business processes and the software that supports key finance functions. This evolution, known as embedded banking, is changing how companies manage their finances.

Commercial embedded banking means banking services are integrated directly into nonfinancial platforms, such as treasury tools within an ERP system or invoice financing inside logistics software. There is no need to switch between different systems. Banking is available right where businesses operate.

While consumer embedded banking like BNPL (buy now, pay later) has gained attention, it is commercial banking where the impact is most significant. Businesses rely on cash flow, complex payments, and daily operations, causing finance teams to spend hours reconciling across various portals and reports. Embedding banking tools into the systems where work happens increases speed, automation, and data intelligence for finance and treasury management.

As embedded banking grows, technology platforms, real-time API integrations, and industry-specific software are redefining how businesses access financial services and how banks engage with their clients.

High stakes and exponential growth

Embedded banking represents a massive opportunity. Deloitte projects global financial transaction volume to soar from $5.9 trillion in 2023 to $20.8 trillion by 2030, with B2B accounting for $13 trillion. This exponential B2B growth will be fueled by accelerated bank adoption, digital transaction expansion, platform modernization, and the rise of industry-specific software vendors and marketplaces. As Fortune 500 firms focus on platforms and businesses demand tailored solutions, commercial banking’s distribution model is set for a seismic shift that will reshape the market for decades.

Revenue potential is surging as well. Embedded banking service revenue is expected to reach $45 billion by 2030. In 2024, global platform service revenue surpassed $20 billion, and is expected to exceed $74 billion by 2034, driven by fintech innovation and platform adoption—especially in North America, which led with 38% of global revenue in 2023 and is on track for double-digit annual growth.

With industries increasingly embracing embedded banking, the market’s true potential is just beginning to be realized. The next decade will see explosive growth, new winners, and lingering laggards—the embedded banking wave has only started.

Scaling innovation and monetization


Banks face a rapidly closing window to lead in commercial embedded banking, as agile competitors deploy integrated solutions and digital platforms reshape business interactions beyond the reach of traditional banking. Rising demand for embedded financial services means banks risk losing relevance if they don’t act quickly while clients migrate to seamless, efficient platforms.

Success demands a focused digital strategy that positions embedded solutions as a priority, adopting SaaS principles like outstanding user experiences, rapid iteration, and flexible subscription-based services. Banks must overhaul their approach, building agile, scalable solutions for both clients and their customers.

Industry leaders are assembling multidisciplinary teams to drive partnerships, extend reusable APIs and data assets, and integrate white-label solutions. This accelerates market entry, expands distribution, and enables smooth integration across new channels.

The payoff: banks can launch differentiated embedded capabilities that enhance client experiences, streamline onboarding, and deliver broader product reach. Monetization avenues include recurring subscription revenue, revenue sharing with software partners, usage-based API pricing, data monetization, open APIs, and white-label partnerships. Acting now enables banks to unlock sustainable revenue, deepen client engagement, and secure their position in the future financial ecosystem.

How we can help

Deloitte leads the way in helping banks reimagine and execute their embedded commercial banking strategies. We deliver end-to-end solutions tailored for complex B2B(2B) environments. Our services span:

• Strategy and partner ecosystem design: Identifying high-potential ISV and marketplace partners, defining go-to-market plans, and monetization frameworks.
• Platform engineering: Building composable, modern banking infrastructure for diverse embedded use cases.
• Product and experience delivery: Rapidly developing, launching, and scaling embedded offerings with regulatory confidence.

To speed innovation, we offer software accelerators like Converge BankingSuite—a flexible, modern tech stack that enables the launch of new banking propositions in months.

Our modular approach supports commercial banks wherever they are on their journey. BankingSuite is fully decomposable: select only what you need and seamlessly integrate with your legacy investments.