Quarterly retail and consumer trends

Holiday 2025

Over the past holiday shopping season, total YoY retail spending growth exceeded expectations, both online and in-store. But what’s really behind holiday growth? Unpack the disconnect between sentiment and spend.

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Q3 2025

Learn more about three timely trends in the marketplace, from the rise of omnichannel shopping to the humanization of pets fueling a new economy, and the ascent of private-label brands as trusted staples, each fueled by Gen Z consumers (born between 1997 and 2012). This young generation is not simply driving change but also redefining expectations across channels, categories, and experiences.

This report looks at the following notable trends:

1. Click-and-mortar: Gen Z’s unexpected omnichannel approach
2. Sit, stay, spend: How the humanization of pets created a new economy
3. Store brands to staples: The new go-to for customers

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Q2 2025



As the trade landscape shifts with the introduction of new tariffs, retail and consumer goods businesses may face uncertainty related to cost, profit margins, and growing complexity across global supply chains. According to a study from SGB Media, some consumers are expected to react to anticipated changes: 30% of shoppers surveyed say that any price increase would cause them to shift spending habits, and 79% have pledged loyalty to brands that fully absorb the potential cost of tariffs.

To stay competitive, some companies are prioritizing two key strategies:

1. Investing in technology to modernize and increase the agility of their supply chains
2. Adopting consumer-focused approaches in pricing, promotion, and assortment planning

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Q1 2025



The retail and consumer products industries are navigating significant shifts driven by economic and consumer behavior changes. This report takes a closer look at three notable trends from the beginning of 2025:

1. The rise of in-house resale channels
2. The evolution of pure-play DTC
3. A new era of drinking less

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Holiday 2024

While in-store shopping resurged during the 2024 holiday season, online was bolstered by key advancements in social media and AI.

This report explores four key themes:

1. In-store shopping made a comeback
2. AI reached new heights
3. Social media lit up the season
4. Seasonal workers spiked in December

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Q4 2024

In this edition, we explore how partnering with third-party commerce solutions across the customer journey can enable retailers to deliver a high-quality customer experience while fostering their own growth. The report further delves into:

1. Market trends giving rise to third-party commerce partners
2. Transforming the shopping journey with Amazon and Buy with Prime
3. Benefits by shopping stage

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Q3 2024



In Q3 2024, the retail and consumer products industries are navigating significant shifts driven by technological, economic, and consumer behavior changes. This report examines three key trends that organizations will need to understand in order to adapt and thrive in this dynamic environment:

1. The deprecation of cookies
2. Combatting shrinkflation
3. Treasure hunting via stores within a store (SWAS)

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