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Consumer loyalty

Elevate your loyalty program with Deloitte's insights, tools, and capabilities. Our solutions address next-gen loyalty needs—whether you're looking to launch, modernize, or activate—beginning with understanding your objectives and unmet customer needs. Learn how we can help you design, transform, and run differentiated programs to cultivate—and sustain—valuable relationships.

Insights to unlock loyalty's full potential

Countless loyalty programs are competing for consumers' attention. With more data, signals, and program features, brands struggle to get at the heart of what consumers really want. Our annual Consumer Loyalty Survey takes out the guesswork as it explores what consumers are seeking from their loyalty programs.

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Deloitte's loyalty practice

87%

of global Fortune 500 consumer companies served by Deloitte

10+

unique loyalty SaaS platforms enabling our projects

1200+

dedicated loyalty practitioners

13

consumer industry alliances with technology providers

Our capabilities

Deloitte's broad loyalty capabilities and deep understanding of technology solutions help brands meet evolving customer needs, navigate new offerings, and scale what's unique about their programs. Our approach includes customer experience, digital, customer data platforms, and MarTech solutions—driving to positive outcomes for clients across hospitality, travel, retail, auto, and more.

Maturity Model

Assess your loyalty program strengths and opportunity areas

Gain a better understanding of today’s loyalty landscape with our loyalty maturity assessment. Download this sample analysis across eight key categories—and learn how we can help your company stand out in an increasingly competitive environment.

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Deloitte and Global Loyalty Organisation (GLO) insights

2024 Global Loyalty Leaders Survey

This deep-dive study captures the state of loyalty programs in the airline and hospitality industries. Explore insights from CMOs and the global heads of loyalty programs.

Global Loyalty Organisation interview

Deloitte’s Ramya Murali discusses Deloitte’s approach to consumer loyalty as well as emerging trends and innovations in the loyalty space.

GLO Loyalty Predictions 2024

Ramya Murali joins a virtual panel with other industry leaders to offer predictions on what’s ahead for the loyalty industry.