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The future of Europe and the Middle East

Where connection turns ambition into advantage

In today’s dynamic and complex environment across Europe and the Middle East, organisations face unique challenges and opportunities. Europe continues to build on its strengths with competitive industries, while addressing structural reforms, alongside the Middle East’s rapid economic diversification and ambitions in technology and AI. Navigating this complexity requires not only strategic thinking but also collaboration to turn challenges into opportunities and build a resilient future as markets evolve.

Our foundational perspective, The path to global competitiveness for Europe and the Middle East, outlines five strategic imperatives critical for organisations to remain competitive and achieve sustainable growth:

  • Closing the innovation gap through home-grown technology and intellectual property development
  • Driving decarbonisation to secure sustainable energy pricing and growth
  • Increasing security and resilience by building strategic autonomy in critical assets and infrastructure
  • Strengthening health and social foundations to develop a skilled, adaptable workforce
  • Unlocking finance to fund transformation and mobilise investment at scale

Our thinking

These insights explore these five strategic and interconnected imperatives, which are crucial to enhancing competitiveness and fostering prosperity across the regions.

The path to global competitiveness for Europe and the Middle East

Strategic imperatives for business and governments to support growth, resilience and prosperity
Perspective

Closing the European competitiveness gap

Home grown, affordable low-carbon energy will drive European industrial growth, competitiveness and sovereignty.
Perspective
30 minute read

AI ROI: The paradox of rising investment and elusive returns

Deloitte 2025 survey of 1,854 execs finds rising AI spend but elusive ROI; leaders make AI strategic, using generative for quick wins and agentic for change.
Research
30 minute read

The Savings and Investments Union

Explore how Deloitte partners with the European Commission to advance Europe’s transformation agenda for strategic autonomy, resilience, energy transition, and sustainable growth through expert collaboration and bold financial innovation.
Research
3 minute read

Ageing Switzerland: Growth despite demographic change

The demographic shift towards an ageing population requires proactive planning to mitigate its negative impact. This report outlines the key actions and innovative approaches Switzerland must take to ensure its economic resilience and social well-being now and in the future.
Research
10 minute read

A C-suite guide to capturing the potential value of AI

C-suite leaders face complex questions about AI: how to integrate it effectively, manage the risks, and maximize the value? Discover our guide for C-suite leaders that helps tackle these challenges with confidence.
Blog

A new era of self-reliance: Navigating technology sovereignty

Countries and regional blocs are racing to build their own sovereign tech and AI infrastructures. What are the implications? How can global businesses prepare?
Article

As tariffs redefine strategy, here’s what leaders need to know across industries

Tariff policy is becoming the currency of wider political influence. How can leaders balance big picture pressures with industry-specific strategies?
Article

As tariffs redefine strategy, here’s what leaders need to know across industries

Tariff policy is becoming the currency of wider political influence. How can leaders balance big picture pressures with industry-specific strategies?
Article

New rules for trade engagement: Tariff uncertainty puts cross-functional teams to the test

Tariffs aren't just a trade issue. Can your team turn disruption into opportunity? Explore cross-functional strategies for tackling tariff uncertainty.
Article

Bridging the climate finance gap

This report explores global climate finance and the mix of sources and conditions needed to help reach the US$1.3T annual target by 2035, supporting the transition of developing countries.
Research
5 minute read

The State of AI in the Enterprise - 2026 AI report

Organizations are standing at the untapped edge of AI’s potential—find out what it takes to go beyond in this year’s report.
Research

Key contact

Ian Geddes

Ian Geddes

Managing Partner NSE Growth
+44 (0)20 7303 6519