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A C-suite guide to capturing the potential value of AI

How to turn AI pilots into measurable P&L impact

Artificial intelligence (AI) is reshaping the financial industry, yet many banks, insurers and asset managers struggle to turn pilots into measurable P&L impact. Deloitte’s State of Generative AI in the Enterprise highlights a common leadership question: how do you move beyond experimentation and embed AI to deliver sustained business value?

Meet Jorg Schalekamp, Partner & AI Lead at Deloitte
I help organisations to convert technology, data and AI into measurable revenue, cost and operational gains, drawing on 24 years' experience in transformations, board advisory and P&L leadership.

Your AI readiness roadmap

This page sets out a practical roadmap with key questions and deep dives to help senior leaders assess readiness, prioritise use cases and accelerate value realisation with AI.

Explore the five areas below to identify priorities and turn AI pilots into measurable business impact:

  1. Strategy
  2. Organisation and people
  3. Risk and compliance
  4. Technology and implementation
  5. Ecosystem and partnerships

Stay tuned for all (coming) deep dives.

1. Strategy: Solidifying your AI expectations

From accelerating revenue growth, realising cost efficiencies, strengthening core competencies to redefining business models, CEOs want to understand how AI is relevant to their sector and organisation. A clear and explicit strategy towards AI, as integral part of the business strategy, is an essential starting point.

The questions below will help determining how far and how deeply AI will permeate the business. The answers to these questions will give input to the questions in the other categories. As an example, if AI is going to impact the core of the business model, the operating model will most likely change significantly and technology investments will have to be material.

  1. What are the bigger societal challenges and developments driven by AI, surrounding the organisation, and how does this inform our strategy?
  2. How relevant is AI for our industry and sector? Is AI fundamentally changing the core of our business model, or does it mainly offer potential to improve non-core domains?
  3. How can we use AI to strengthen our competitive advantage?
  4. What are the most impactful use cases we should invest in and which concrete applications are relevant for us?
  5. What is the ROI of AI for our organization and how do we create, measure and capture the full value?
  6. What role does AI play in our innovation strategy?
  7. What are the risks if we do not act fast enough?
  8. What is our explicit choice regarding being an early adopter, fast follower or laggard?
2. Organisation and people: Gauging your organisation’s readiness for AI transformation

AI’s effects are felt throughout workplace cultures, the labour market, education and skills training – demanding that you prepare your organisation and employees to accept and keep pace with how AI will be (or is) fundamentally transforming their work. This involves considering how you’ll integrate AI into your culture, how you prepare employees for new tasks and what new leadership qualities are needed.

  1. What organisational, process and cultural changes are necessary to capture the full potential of AI?
  2. How is AI impacting the labour market and workforce demand-supply curves?
  3. Who will lead the AI transformation and to whom do they report?
  4. How do we integrate AI into our processes and make our people adopt a new way of working?
  5. Which roles will change or may disappear?
  6. How do we prepare employees for an AI-driven future?
  7. What new skills and leadership qualities are required in an AI-driven organisation?
  8. How do we create acceptance of AI, and support for it, within our organisation?
3. Risk and compliance: Governing responsible AI use

With new technologies come new risks, meaning that privacy issues, ethical dilemmas, cyberthreats and reputational risks demand a robust governance model. This area of AI focus is about creating clear frameworks that comply with laws and regulations and safeguard the trust of customers and stakeholders.

  1. Which compliance framework should we use for global AI compliance?
  2. How do we control risks and protect our reputation when using technologies that lack clear risk & compliance requirements?
  3. How to strike the right balance between risk controls and innovation?
  4. How do we handle privacy and data ethics in AI?
  5. What ethical risk controls do we need to prevent AI from leading to unethical behavior or legal issues?
  6. How do we protect our AI models and data against cyberattacks?
  7. How do we prevent company data used for AI from leaking to third parties?
  8. How do we give confidence to key stakeholders (e.g. supervisory board, shareholders, etc.) that we are in control of AI risks & compliance?
  9. How do we understand and meet regulatory expectations from supervisors on AI and signal that we are in compliance?
  10. What new or additional risks does AI pose to our reputation?
4. Technology and implementation: Building a safe and robust AI infrastructure

The technological foundations of AI require a well-thought-out architecture, careful choices when it comes to internal development and external solutions, and an approach that guarantees data quality and reliability. The speed and effectiveness of implementation depend, in part, on how centralised AI capabilities are; big-picture thinking is needed to find opportunities to connect and align for a centralised structure.

  1. Which AI technologies and foundational models do we need to deliver the portfolio of value cases that are defined as part of the AI strategy?
  2. How do we ensure the quality and reliability of GenAI technology?
  3. How do we prevent errors, bias and unpredictable behaviour of our AI models?
  4. What infrastructure and technical architecture are required? Read more in our deep dive 
  5. Do we need a sovereign cloud to manage our risks?
  6. How do we weigh in-house development versus purchasing off-the-shelf solutions?
  7. How do we organise the delivery of AI solutions?
  8. How do we ensure high quality data and what is the appropriate data governance to enable this?
5. Ecosystems and partnerships: Keeping AI relevant into the long term

Choosing and applying AI technologies is about discovering the right option for each purpose. But AI innovation rarely occurs in isolation. Building a dynamic ecosystem of partners is essential to maintain continuous access to the latest developments and expertise.

  1. Which AI trends should we monitor now and in the future? 
  2. How do we keep track of the latest developments relevant to our industry and organisation? 
  3. How can we collaborate with startups, knowledge institutions and other partners?
End-to-end digital transformation

Tackling these strategy questions is not just about adopting technology; it is an end-to-end digital and business transformation roadmap that delivers sustainable value, competitive advantage and maximised ROI by aligning the C-suite. As CEO, present these strategy answers to the board to set the foundational phase for teams to build on.

Lessons learned from Silicon Valley

Recent lessons from a four day delegation to Silicon Valley — engaging founders, academics and investors shaping AI — strongly reinforce the five C suite priorities outlined above. The trip surfaced concrete implications around control of compute and data, the rise of agentic platforms, a consolidating AI value chain, and leadership and workforce shifts that require action. Download the full “Silicon Valley lessons for leaders” report for a summary.

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