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Carlos Real Ugena

Director of Advanced Analytics

Carlos joined the Consulting area of Deloitte in 2019 as a manager of the Insight Analytics unit, he became a senior manager in September 2020 and was promoted to director of Advanced Analytics in September 2022.

He is responsible for the development and execution of strategic projects that integrate Data, Analytics, and Artificial Intelligence, improving decision-making and generating value for clients. His experience covers areas such as Marketing Science, Predictive Analytics, Geo-Analytics, and CRM Analytics. He has a solid academic background, with degrees in Mathematics and Statistics, complemented by extensive practical experience. He has worked with global clients in sectors such as banking, technology, insurance, and retail in markets such as Spain, Germany, UAE, France, Italy, and LATAM. Additionally, he actively contributes to Deloitte’s eminence through influential publications in the field of advertising effectiveness measurement.

In addition to his work at Deloitte, he teaches at renowned academic institutions such as CEU San Pablo University, ISDI, and the University of León, training the next generation of Analytics and Data Science professionals.