Michael Balling

Michael is a leader in the Deloitte’s Life Sciences practice in EMEA. He specialises in delivering commercial technology platforms that enable scaled HCP and patient omnichannel engagement. Michael is passionate about how technology can be used to optimise the HCP and patient experience, and support clients in defining their customer engagement model and translating this in to the required capabilities and technology. He has over 15 years of experience in delivering large-scale technology transformations in the pharmaceutical, generics, and medtech industry, primarily related to the Veeva and Salesforce ecosystems.