Hosted by Karine Szegedi and Felicitas Morhart, Luxury On Air is brought to you by Deloitte Switzerland and the Swiss Center for Luxury Research at HEC Lausanne (UNIL).
Season 6, Episode 6: The Seamless Luxury Experience Driven by Agentic AI with Alice Antoniazzi, Head of Retail, Consumer Goods & Fashion at Amazon Web Services (AWS).
Karine Szegedi sits down with Alice Antoniazzi to explore Agentic AI as a strategic discipline for premium brands. Alice is Head of Retail, Consumer Goods & Fashion at Amazon Web Services (AWS), and advises luxury brands on how to harness Agentic AI without losing their soul. Their conversation moves from the psychology of brand control and the construction of the Agentic commerce framework: answer engine optimization, on-site shopping assistants, omnichannel integration, data quality, and speed of execution.
They discuss live examples from global luxury brands, including Tapestry's Kate Spade AI Gift Concierge and Tell Rexy social listening platform and the reciprocal relationship between AI agents and human connection that creates seamless customer experiences.A rare, strategic perspective on how premium brands maintain narrative control and deepen customer devotion in an age of Agentic commerce, before a single transaction is completed.
Guest: Alice Antoniazzi, Head of Retail, Consumer Goods & Fashion at Amazon Web Services
Host: Karine Szegedi, Luxury On Air Podcast
Karine Szegedi sits down with Josh Lane to explore brand charisma as a strategic discipline for premium brands. Josh is a Co-founder and Chief Business Officer. of FerebeeLane, a luxury brand communications firm, and has spent 25 years building brand strategy. Their conversation moves from the psychology of authentic connection and the construction of the five-principle charisma framework: clarity, courage, contrast, curiosity, and commitment.
They discuss live examples from global luxury hospitality and consumer brands, and the reciprocal relationship between brands and their customers that creates unwavering devotion. A rare, strategic perspective on what premium brands communicate and how, before a single marketing tactic is deployed.
Guest: Josh Lane, Co-founder and Chief Business Officer. of FerebeeLane
Host: Karine Szegedi, Luxury On Air Podcast
Swiss Sonic with Vincent Corver: The Sound of Distinction: Sonic Branding, Neuro-Acoustics and the Future of Sensory Experience
Guest: Vincent Corver, Steinway Artist, Award-Winning Pianist, Film Composer, Producer and Founder of Swiss Sonic GmbH
Host: Felicitas Morhart, Swiss Center for Luxury Research
Resources:
Harbor London with Paul Flynn: The Luxury Paradox in Premium Mental Health.
Host Karine Szegedi speaks with Paul Flynn, founder of Harbor London, about the redefinition of luxury in premium healthcare. What truly drives value for high-net-worth clients? Not opulent surroundings, but clinical excellence, radical personalisation, and outcome-driven service delivery. The conversation explores the shift from traditional luxury signalling towards measurable results andreputation effects, a transformation that extends far beyond healthcare.
Guests: Paul Flynn, CEO of Harbor London
Resources:
Deloitte Switzerland website and LinkedIn
Swiss Center for Luxury Research website and LinkedIn
Luxury On Air podcast page
Felicitas Morhart speaks with Tim Schlick, CEO of Platinum Guild International, to explore platinum from every angle: its extraordinary physical properties, its role in consumer culture across four global markets, its 2 million-ounce annual jewellery demand, and its expanding role in the hydrogen economy and AI.
From responsible sourcing to digital product passports redefining luxury provenance, this is a conversation that goes far beyond jewellery.
Guest: Tim Schlick,
Host: Felicitas Morhart, Swiss Center for Luxury Research
Hosts Karine Szegedi and Felicitas Morhart, moderated by Victoria Gomelsky, Editor-in-Chief at JCK magazine, continue their exploration of the evolving luxury landscape in this second episode of a two-part series. This episode delves into the key challenges and opportunities facing the luxury industry in 2026, including the luxury market slowdown, rising material costs, and the transformative impact of AI and emerging technologies.
The conversation also highlights how younger consumers are reshaping luxury's definition and expectations, driving brands to innovate and adapt in a rapidly changing world. Building on the reflections shared in Part 1, this forward-looking discussion offers valuable insights for luxury brands, industry professionals, and enthusiasts interested in the future of luxury.
Stay tuned for more episodes and insights from the Luxury on Air podcast series.
Guest 1: Karine Szegedi, Deloitte Switzerland
Guest 2: Felicitas Morhart, Swiss Center for Luxury Research
Host: Victoria Gomelsky, Editor-in-Chief at JCK magazine
Hosts Karine Szegedi and Felicitas Morhart, moderated by Victoria Gomelsky, Editor-in-Chief at JCK magazine, look back on five successful years of the #LuxuryOnAir podcast, sharing their journey of exploring the evolving luxury landscape. This first episode of a two-part series delves into how luxury has transformed since the pandemic, from traditional craftsmanship to the rise of experiential and self-directed luxury. They discuss surprising lessons about consumer psychology, sustainability, transparency, and innovation, as well as the myths and "holy cows" of luxury that have been challenged along the way. The conversation offers a unique perspective on the tensions shaping luxury's future, including exclusivity versus accessibility and heritage versus innovation.
Stay tuned for Part 2, where they look ahead to the future of luxury.
Guest 1: Karine Szegedi, Deloitte Switzerland
Guest 2: Felicitas Morhart, Swiss Center for Luxury Research
Host: Victoria Gomelsky, Editor-in-Chief at JCK magazine
Resources:
Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.