Jonathan Herrle leads the Customer Experience Strategy & Design offering at Deloitte Digital Switzerland. With over 15 years of experience in both consulting and industry roles, he focuses on driving customer-centric transformation across industries, particularly in banking. He specialises in customer experience strategy, CX-led business transformation, and digital experiences – helping organisations translate customer insights into actionable strategies, scalable solutions, and outstanding experiences. Jonathan has led numerous end-to-end digital and CX programmes, from strategy development and operating model design to agile delivery. Together with his teams, Jonathan has won multiple international design awards for creating exceptional experiences that deliver measurable business impact.