No results found
If we have selected the wrong experience for you, please change it above.
Welcome to the fourth of a series of life sciences and healthcare predictions reports, comprising ten predictions exploring how the world could look in 2030, what it might feel like for different stakeholders in the health ecosystem, the evidence today that informs our views of tomorrow and how AI technologies, specifically GenAI, might help bring the future closer.
Our insights are derived from interviews and workshops with Deloitte subject matter experts, Deloitte’s global research and published thought leadership, including our Global 2040 Future of Health campaign, insights from client engagements and published literature across the life sciences and healthcare industries.
The predictions provide a mostly optimistic and deliberately provocative view of 2030, to help organisations prepare for the changes ahead. We acknowledge that there are some cross-cutting constraints across all ten predictions, specifically having the right skills and talent; the need for new funding and operating models; the growing complexity of the regulatory landscape and the need to address data sharing, interoperability and cyber security issues. We identify how these constraints can be addressed and, on the premise that they are addressed, believe that our prediction is achievable.
Individuals are empowered to manage their own health using data from multiple sources leading to improved health literacy, a reduction in health inequities and personalised insights. Consumers choose who they share their data with and in return expect to be engaged in co-designing products and services, and to enjoy more predictive, preventative, proactive, personalised, and precise (5P) healthcare. In particular, consumers are focused on improving their well-being and increasing healthy longevity.
Focus on well-being: Individuals prioritise nutrition, sleep and exercise as part of a holistic health regimen, and use wearables, at-home diagnostics, and real-time environmental data to proactively manage their physical and mental well-being.
Embracing digital-first care: Individuals embrace immersive metaverse interactions with providers and AI-powered chatbots for convenient, accessible at-home healthcare.
Tech-driven solutions for unmet needs: AgeTech and FemTech have become crucial tools in providing 5P healthcare as innovators tap into segments of the population with specific, and largely unmet, needs.
Social value: Omnilingual digital health technology has increased health equity and consumers prioritise companies with strong ESG policies.
There are several cross-cutting constraints that could affect the prediction (not having the right skills and talent, funding models, approach to regulation, and data governance in place). The prediction can be realised by turning the constraints into enablers by:
A dynamic consumer health (CH) industry is focused on promoting well-being and extending healthy lifespans. CH companies use genetic, healthcare and behavioural data to develop personalised, science-based products and services. AI-enabled diagnostics, digital tools, wearables, FemTech and AgeTech tools empower self-care. Companies can generate a feedback loop using health data and real-time consumer feedback to enable outcome tracking and continuous innovation. Sustainable practices and evidence on commitment to ESG principles help differentiate companies and improve trust.
There are several cross-cutting constraints that could affect the prediction (not having the right skills and talent, funding models, approach to regulation, and data governance in place). The prediction can be realised by turning the constraints into enablers by:
Personalised nutrition: ZOE is a health science company that combines nutrition science, digital technologies and AI to predict the responses of individuals to food, according to individuals’ genetics, metabolic determinants and other individual characteristics, and meal context and composition.
Anti-ageing and longevity market: The global complementary and alternative medicine for anti-ageing and longevity market is expected to grow at a CAGR of 21.5% from 2024 to 2030 driven by an ageing population and increasing awareness of holistic well-being.
Healthcare is transformed through digital advancements like virtual care and AI has led to a shift from reactive acute care towards more proactive, personalised care. This includes a focus on specialised care in ‘smart’ hospitals and a rise in cost-effective home care enabled by technology like AI-powered contact centres and wearable biosensors. This data-driven approach, with a focus on population health management, aims to achieve a better patient experience, improved patient outcomes, lower costs, improved clinician well-being, and health equity.
There are several cross-cutting constraints that could affect the prediction (not having the right skills and talent, funding models, approach to regulation, and data governance in place). The prediction can be realised by turning the constraints into enablers by:
The healthcare and life sciences sector recognises its significant role in addressing the climate crisis. While healthcare systems vary in their environmental impact, providers are increasingly prioritising sustainability and climate resilience through mature ESG strategies. These strategies focus on science-based targets, net-zero emissions, and climate-resilient healthcare delivery. Efforts include reducing direct emissions, influencing supply chain sustainability, and leveraging data-driven insights to improve environmental performance. This commitment to sustainability strengthens stakeholder trust, attracts and retains talent, and aligns with evolving regulatory requirements.
There are several cross-cutting constraints that could affect the prediction (not having the right skills and talent, funding models, approach to regulation, and data governance in place). The prediction can be realised by turning the constraints into enablers by:
The biopharma industry has undergone a digital transformation, leveraging AI, automation, and patient-centric technologies to significantly accelerate R&D timelines and improve productivity. This digital-first approach, combined with strategic collaborations and innovative funding models, has led to faster delivery of groundbreaking therapies for previously untreatable diseases; new life-extending treatments for some of the most highly prevalent diseases such as cancers, diabetes, cardiovascular and neurodegenerative diseases; and a greater emphasis on preventative treatments. As a result, the return on investment (ROI) in biopharma innovation in 2030 has increased year-on-year since 2023.
There are four cross-cutting constraints that could affect the prediction (not having the right skills and talent, funding models, approach to regulation, and data governance in place). The prediction can be realised by turning the constraints into enablers, for example by:
Technological and scientific innovations are transforming healthcare delivery. The integration of quantum computing, AI, and diverse health data sources from MedTech devices, wearables, and genomics, enables precise diagnostics and the development of life-extending therapies. Real-time population health profiles, ethically constructed from this data, facilitate the identification of disease drivers and the creation of advanced, personalised treatments, building on earlier breakthroughs in gene therapies and immunotherapy. These advancements, along with innovations in pharmacogenomics, nanotechnology, and implantable devices, have significantly increased survival rates for some diseases.
There are four cross-cutting constraints that could affect the prediction (not having the right skills and talent, funding models, approach to regulation, and data governance in place). The prediction can be realised by turning the constraints into enablers, for example by:
The future of health, wealth, and longevity services hinges on a collaborative approach between governments, healthcare providers, health and long-term care insurers, employers, and technology companies. This shift is driven by ageing populations and declining birth rates, prompting governments to explore new funding models and flexible retirement options to improve well-being and reduce economic inactivity. Platform-based technologies will play a crucial role in integrating services, enabling data sharing and exchange of goods and services, and offering tailored solutions that promote healthy ageing and financial well-being. This integrated ecosystem will empower individuals to make informed decisions about their health, wealth, and longevity.
There are several cross-cutting constraints that could affect the prediction (not having the right skills and talent, funding models, approach to regulation, and data governance in place). The prediction can be realised by turning the constraints into enablers by:
Pharma's commercial operations have undergone a complete digital transformation, leveraging AI and data cloud providers, and customer relationship management (CRM) providers to streamline processes and shift from a product-centric to a customer-centric approach. This has led to personalised marketing and support, improved customer experiences, and reduced costs. Pharma companies are also adopting innovative pricing models, outsourcing non-core functions, and prioritising AI-powered pharmacovigilance and patient support programmes to ensure medication safety, equitable access, and better health outcomes.
There are several cross-cutting constraints that could affect the prediction (not having the right skills and talent, funding models, approach to regulation, and data governance in place). The prediction can be realised by turning the constraints into enablers by:
MedTech companies play an integral part in most patient treatments, with digital disruption transforming the industry into a more connected, efficient, agile, and customer-centric ecosystem. Connected medical devices generate, collate, analyse and transmit substantial amounts of health data, which is then integrated into electronic health records (EHRs) via cloud computing and AI technologies, enabling more effective diagnosis, monitoring, and treatment. Advances in wireless technology, connectivity, miniaturisation and computing power are a ‘force multiplier’ in unlocking the potential of emerging medical technologies as part of the Internet of Medical Things (IoMT). MedTech companies increasingly focus on personalised and preventative therapies, leading the shift towards value-based healthcare.
There are several cross-cutting constraints that could affect the prediction (not having the right skills and talent, funding models, approach to regulation, and data governance in place). The prediction can be realised by turning the constraints into enablers by:
Over the past five years, M&A activity has rebounded strongly, driven in part by a step-up in investor activism. M&A has become a critical element in the corporate strategy of every life sciences company, helping to unlock growth and innovation and replenish product portfolios. Divestments of non-core assets, alongside implementing operational efficiencies and streamlining portfolios, released capital to invest in new products, drive growth and help restructure the business. Strategic partnerships and alliances within and between the different life sciences sectors have driven external innovation. For example, partnerships between pharma and technology platform players have become a crucial investment strategy with acquired skills in advanced analytics and GenAI enhancing pharma companies’ approach to M&A.
There are several cross-cutting constraints that could affect the prediction (not having the right skills and talent, funding models, approach to regulation, and data governance in place). The prediction can be realised by life sciences companies turning the constraints into enablers by:
M&A activity is expected to pick up in 2025: The value of M&A deals in life sciences reached US$163bn in 2023 (deals announced up to the end of October), surpassing the US$135bn figure for 2022; for the pharma segment, the value of M&A activity in 2023 exceeded the same period in 2022 by 35%. Among life sciences suppliers, the value of M&A deals increased by nearly 85% year on year to US$28.3bn. Total deals in MedTech, however, fell by nearly 45% year on year to US$13.5bn, as MedTech companies focused on divestments and reorganisations, although deal volume increased.
Pharma’s ‘patent cliff’ requires a more focused proactive approach: between 2022 and 2030, pharma companies will likely lose more than US$236bn in revenue from the anticipated ‘patent cliff’, as 190 drugs (including 69 blockbusters) lose exclusivity. This represents some 46% in sales at risk for the top ten pharma companies over the next decade. Biopharma is therefore looking for innovative assets to fill the gap in their product portfolios, either by increasing R&D spend or through inorganic growth and M&A. They are also reviewing their portfolios to divest lower margin generic products and non-core facilities.
Did you find this useful?
To tell us what you think, please update your settings to accept analytics and performance cookies.