Innovating toward Sustainable Abundance

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“Through a shared commitment to innovating toward Sustainable Abundance, we can help drive healthy growth and expanded prosperity, while fulfilling our collective aspirations across the short, medium, and long term.”

—Eamonn Kelly, Deloitte Chief Futurist

Sustainable Abundance is a growing movement.

Sustainability and abundance are not opposites. Brought together, they can help drive progress for all of humanity.

Learn what this movement is all about. | 2 min video

What human qualities are important to Sustainable Abundance?

It's our ability to innovate that pushes humanity to discover new ways to do new things to create new value.

Explore the importance of the human spirit. | 3 min video

4 billion people have some form of abundance. How can we create it for the 4 billion who don't?

We can help to seize the moment if we embrace a mindset focused on creating abundance that's universally shared.

Discover this new perspective. | 2 min video

Redesigning the systems of the past

Activating our human ingenuity, passion, and determination

Critical global systems—economic, political, geopolitical, technological, societal—are under stress today. Not because they have failed us, but because they have succeeded—dramatically changing the world for billions of humans but, in the process, creating new societal and environmental challenges. Now our new era demands their reinvention, as we pursue a better, more equitable, and more sustainable future.

66%

By 2025, two-thirds of the world’s population will face some form of water shortage.

30%

Each of the last eight years has been the warmest on record, and ocean acidity has risen by 30%.

$42 trillion

of new wealth has been created since 2020. The world's richest 1% has captured two-thirds of it.

The shifting business landscape reveals big opportunities ahead

Setting our course amid discontinuous shifts. Many of the assumptions and orthodoxies that have underpinned our rulesets for decades are being challenged, creating discontinuity—and opportunity. Five key shifts are underway.

Together, these shifts help reveal the broad shape of progress and an increasingly clear, albeit emergent, innovation agenda.

How can science and technology advance Sustainable Abundance?

Science is no longer bound by human imagination. Technology is driving a new model of scientific discovery that can help foster sustainable development.

Explore technology's game-changing potential. | 3 min video

How can we amplify the innovations already in progress?

A diverse and dynamic "living laboratory" is already at work shaping a brighter future in which humans can thrive.

Learn key areas where innovation is underway. | 4 min video

The new innovation agenda for Sustainable Abundance

Determining the future by design instead of by default

Every business will, of course, have its own unique opportunities to contribute to the next wave of innovation. Fortunately, a diverse and dynamic “living laboratory” is already energetically at work, shaping a brighter future to help people and planet to thrive.

That’s why it is now possible to identify some of the most critical dimensions of our growing collective efforts—and examine how our organizations can best contribute to them.

Where to invest and take decisive action:

Relaying the foundations of human survival

by creating new ways to provide the most basic essentials of food, water, and energy.
Relaying the foundations of human progress

through reimagining how we learn and grow, how we achieve and sustain health and well-being, and how we live together in safe and thriving communities.
Reconnecting with nature

by embracing Indigenous knowledge, biomimicry, and synthetic biology.
Reducing our footprint

through the sharing and circular economy, new manufacturing and materials science, and virtualization.