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Location Strategy

Location and footprint matters

An informed location strategy is a critical component of a company’s overall business strategy. Location decisions are long-term and involve significant financial commitment and risk. When operations are optimally located, a company can maximize its potential.

Strategic moves

Geography is a key driver of corporate performance. Yet many organizations maintain inefficient real estate footprints or make suboptimal location decisions that hamper talent attraction and retention, increase operating costs, reduce operating flexibility, intensify risk exposure, and depress shareholder value.

By associating footprint decisions with real estate transactions, companies miss the opportunity to optimize their operating performance across all corporate functions. Conducting a comprehensive location evaluation enables companies to implement an enterprise-wide strategy that maximizes value through reduced operating costs, improved government incentives, an enhanced operating environment, effective operational footprint, access to talent, reduced risk, and faster implementation.

Location Strategy services

Deloitte’s Location Strategy practice is built upon an over 100-year-old legacy of helping companies address some of their most complex and challenging location and real estate footprint issues. We are objective location advisers—not brokers seeking to gain from a real estate transaction.

We are experienced in guiding office and industrial deployments from small to large, including multibillion-dollar investments, and stay firmly focused on our clients’ priorities while developing and executing location strategies that add value and mitigate risk. Our team has worked in more than 80 countries, with many of our practitioners speaking multiple languages, and has expertise across all industries and asset types (manufacturing, headquarters, shared services/back office, call/contact centers, distribution/warehouse, R&D, data centers, etc.). Our practice leaders also serve as members in leading industry organizations such as the Site Selectors Guild and hold industry-recognized credentials.

Explore articles on Real Estate & Location Strategy topics.

Location strategy and site selection: Help clients identify markets and physical sites that provide a sustainable source of affordable talent, achieve operating cost targets, mitigate site development risk, and align with corporate image and strategy to enable long-term success for the investment

Labor market analytics: Leverage proprietary tools, licensed software, and data platforms to develop a deep understanding of labor supply and demand in given markets

Project/Transition Management (P/TMO): Oversee end-to-end project and transition management delivery services to drive quality and on-time and budget project execution

Incentives negotiations: Facilitate incentive negotiations and evaluate financial impact of statutory and discretionary incentives in finalist communities to secure funding and services to reduce the financial burden of the overall investment and support an issue free ramp-up

Footprint optimization: Enable enhanced enterprise asset deployment decisions through strategic real estate and implementation planning, portfolio restructuring and cost optimization analysis, and M&A/post-merger integration

Economic development advisory: Advise economic development organizations on strategies to recruit and retain new industry and improve economic performance

Economic impact modeling: Utilize a proven methodology to conduct complex economic impact studies to communicate the anticipated direct, indirect, and induced impacts of a project investment in a community to provide leverage to drive funding and community/government support for the investment

Social impact measurement modeling: Analyze the impact of a transaction or event on a region’s economic output and other metrics tied to the United Nation’s Social Development Goals to further enhance funding and community/government support for the investment