The future of media and entertainment

M&E companies will need to tap high-value common denominators to reach a broad base while also developing highly customizable offerings that appeal to divergent interests and values of niche segments; advanced data and analytics capabilities will be critical for hyper-personalized experiences.

While regulators, investors, and consumers will 'raise the bar' for all corporations, M&E companies can differentiate with proactive choices that build trust and reflect a deeper value to society, both in terms of their approach to corporate responsibility and their go-to-market choices.

As creators and distributors continue to innovate, advantage can be found in mining known IP and franchises for next-gen content, experiences, applications, and goods and services, creating resonance with audiences and stickiness to providers.

In response to increasingly diverse preferences and evolving environmental conditions, the competitive landscape will explode with new options, monetization models, price points, and bundles, all of which will be increasingly important for both accessibility and viability.

As generative AI and other technology advancements continue to disrupt, companies need to figure out what bets to place, how to experiment, and how to create agility to adopt rapidly evolving technologies and quickly respond to sudden and drastic changes.

In a future with 'different rules' and divergent technology platforms, applications, and rates of consumer adoption, relationships with both regulators and other ecosystem players will be increasingly important for navigating the ever-evolving landscape.