Four ways CMOs can strengthen C-suite relationships
Discover why revenue, automation, and brand wins can spur executive alignment
CMO perspectives: C-suite relationships
Strong C-suite relationships are built on understanding different perspectives and priorities. How can CMOs better connect with fellow executives? Pulled from the most recent Fortune/Deloitte CEO Survey and CFO Signals data, we’ve outlined what matters most to CEOs and CFOs—and how CMOs can align marketing’s strategies with their objectives.
Get in sync
Here are four ways marketing officers can better support CEO and CFO goals.
See the bigger picture
Deloitte research underscores the need for stronger C-suite relationships
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“Conversations with the CEO/CFO get really hard when you try to explain KPIs that don’t ladder up to the business or make sense to them. Marketers’ first job is to drive sales and traffic.”
— George Felix, Chief Marketing Officer, Chili’s Grill & Bar
About the CMO Program
Deloitte’s CMO Program helps bolster the value CMOs deliver as they navigate the complexities of the role, anticipate upcoming market trends, and respond to challenges with agile marketing throughout their career journey.
