This report explores how retailers can deliver a customer - centric experience and learn from strategies from leading brands who are successfully integrating personalization with retail media to enhance customer loyalty and drive resilient growth.
This report dives into these findings, what they could mean for creator-brand relationships, and why brands may want to leverage this knowledge to forge relationships with creators early in their career to help create strong, long-term partnerships.
Among marketers outperforming the growth of their markets, a differentiated strategy is cited as the top contributor to their success (60.3% of respondents), while only a quarter of marketers cited adequate funding in comparison.
Our latest research highlights four trends that could help marketers elevate their contributions to brand success and guide CMOs as they set 2023 priorities.
Social Commerce blends eCommerce capabilities with social media and online marketing channels to provide a shopping experience that intends to meet customers where they are, without having to leave the social platform. Read how brands can engage creators to activate their social commerce strategy.
Stacy Kemp, Head of Ethos at Deloitte Consulting LLP, discusses the importance of purpose and finding creative solutions to complex societal issues like equity and climate change.
This report highlights four insights from a recent pulse survey conducted with The CMO Club that provide a quick look into the current marketing landscape around environmental sustainability.
This report sheds light on where creators anticipate they’ll use GenAI, what these use cases mean for creators, and the lessons brands can take away to optimize their own operational efficiency.
The consumer media landscape is changing. To seize this opportunity, platforms should meet shifting consumer content preferences and foster a lucrative environment for creators and brands alike.