A purpose framework
built for supercharging
the power of sport
Fostering shared opportunity and lasting community impact ahead of the LA28 Games
HOW CAN YOU BUILD A FRAMEWORK THAT CAN SUPPORT A LEGACY?
The Situation
Los Angeles was confirmed as the host city for the Olympic and Paralympic Games in 2028 on September 13, 2017, an unprecedented 11 years before the Games would take place. The full schedule of events, the roster of Olympic and Paralympic athletes competing, and so many more key details were still years away from being determined. But from the very start, leaders intended for the LA28 Games to make an impact that matters—an impact that was made to last.
By 2021, LA28’s Organizing Committee staff was growing. With a seven-year runway until the Games, ambitions and plans were evolving into purposeful actions. Leaders knew the eyes of the world would be focused on Los Angeles in the summer of 2028. But what they wanted to understand better was what legacy could be left behind when the LA28 Games end?
LA28 could pursue a multitude of opportunities to define its legacy, so leaders focused on the organization’s aspirations for social impact and community outreach. LA28 would also need a framework it could use to guide decision-making and help signal its priorities to internal and external stakeholders. With help from Deloitte—a trusted advisor and proud sponsor—that could be an immediate and achievable objective.
THE SOLVE
A PURPOSE FRAMEWORK DESIGNED WITH GAME-CHANGING OPPORTUNITIES AT ITS CORE
The Impact
What legacy does LA28 want to leave for the city of Los Angeles? It’s a challenging question, answered through big-picture ideation and targeted actions. By defining the purpose vision early, LA28 is already setting up for and delivering on impact before the Olympic and Paralympic Games in 2028 start. A legacy needs to be built before it can be left behind, and LA28 is laying a solid foundation. Aldridge says, “The impact that we can deliver prior to the Games is really important because it sets the tone that we’re not waiting until after 2028 to deliver shared opportunity and create social impact in local communities.”
LET'S CONNECT.
Do these challenges sound familiar?
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