Earlier deals and new strategies: Retailers prepare to meet holiday shoppers where they are
As holiday shoppers prioritize value, how are retailers responding? Deloitte retail strategy leader Brian McCarthy shares highlights from a survey of 50 retail buyers
Ahead of the busy holiday shopping season, retailers are trying to stay ahead of shifting consumer expectations. Deloitte’s latest survey of 50 retail buyers reveals that retailers are proactively pursuing new strategies to attract value-seeking shoppers. They’re anticipating that many consumers will hold out for promotions and turn to store brands more than in earlier years. In this video, Deloitte retail strategy leader Brian McCarthy unpacks how retailers are responding—launching sales earlier, expanding affordable options, and maintaining optimism ahead of the holidays, despite industry headwinds.
Watch the video to learn more.
Cover image by: Manya Kuzemchenko
Visit the Deloitte Consumer Industry Center
Access more insights for the automotive, consumer products, food, retail, wholesale and distribution, airlines and hospitality, and transportation sectors.