Building a career at the intersection of marketing and AI
Dario Failla shares his unique career journey and passion for AI
From executing marketing strategies to championing GenAI tools, Dario Failla is helping transform the future of marketing at Deloitte.
Meet Dario Failla
Dario Failla is a Strategic Marketer with Deloitte Services LP in Houston, Texas. Known for his relentless curiosity and passion for technology, Dario is always on the hunt for new things to learn and innovative technologies to explore. Dario’s day-to-day work involves executing marketing strategies, managing campaigns, and analyzing the performance of thought leadership releases and events. He thrives on collaboration, often working directly with creators and other marketers to craft innovative marketing campaigns. “Brainstorming sessions are my favorite part of the job,” he shares.
Earlier in his career, Dario enrolled in a digital marketing boot camp at Rice University. A teacher, who was a Deloitte alumnus, piqued his interest in the organization. “I began reading about the culture, the people, and the organization’s commitment to helping communities, and it resonated with me—plus, green is my favorite color!”
Dario’s mantra is, “If you can put your mind to it, you can do anything.” He recalls, “I remember seeing the job description and thinking, ‘I can do this.’ After my first interview, I felt like that was where I belonged. The team is fantastic, and I couldn't be happier with my decision to join Deloitte.”
Leading the GenAI charge
One of the highlights of Dario’s career has been becoming an ambassador and champion for Deloitte’s internal suite of GenAI tools. Dario has used these technologies to help revolutionize his approach to marketing, making processes more efficient and enhancing creativity. Dario also leads the GenAI marketing efforts for the Energy, Resources & Industrial group.
Dario loves running—he even used GenAI to create a workout routine. “GenAI tools are not just for work; I’ve used them for everything from content generation to well-being exercises.”
Dario’s tips for success at Deloitte
- Dive in and explore: “My advice is to dive in and explore everything Deloitte has to offer. The people, the culture, and the events are fantastic. I’m going on four years, and I’m having a blast! What I love most is that you can create your own journey, and you’ll be fully supported every step of the way. So, get ready to push boundaries, have fun, and make the most of every opportunity.”
- Connect and collaborate: Dario attributes part of his success at Deloitte to connecting with others and learning about their backgrounds and experiences. “I usually start with a conversation opener like, ‘Oh, I am originally from Italy,’ or ‘I am a drone photographer,’ which helps break the ice. Do not be afraid to build these relationships, as they open diverse perspectives and foster collaboration.”
- Stay curious and keep learning: He also emphasizes the importance of staying aligned with the organization’s focus areas. “Embracing curiosity and continuous learning has truly made my journey here exciting and rewarding. By staying curious and open to new ideas, I’ve been able to push boundaries and drive innovation in my role.”
- Leverage well-being resources: As one of Deloitte’s well-being wizards, Dario is trained to share well-being resources with colleagues. He believes that taking advantage of these resources is crucial for maintaining a healthy work-life balance. “Well-being is a priority here, and it’s important to utilize the support available to you.”
A fun fact about Dario
Dario was the Sicilian-American language consultant for a widely circulated TV series before coming to Deloitte. “It was an incredible experience! I remember receiving early scripts of the episodes, being on calls when production was filming, and thinking, ‘This is so cool.’ It was an amazing opportunity to contribute to the shows and see the behind-the-scenes magic of television production.”
Discover your impact at Deloitte
At Deloitte, we are committed to upskilling our professionals like Dario, and empowering them to lead in the AI-driven future. The Deloitte AI Academy bridges technical AI skills with business acumen, offering a comprehensive curriculum designed to enhance your career and drive innovation. Ready to transform your career and help shape the future of business? Learn more about the Deloitte AI Academy and start your journey today.
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