Omnichannel marketing campaigns for retail leaders
Explore our playbook designed to help you leverage offline conversion data to increase multichannel sales and drive measurable business growth.
Deliver more value with a single ad campaign
Today’s shoppers move seamlessly between apps, websites, and stores, often in a single day. To keep up, leading retailers are embracing omnichannel marketing campaigns that unite online and in-store experiences under one strategy. By connecting offline point-of-sale (POS) and loyalty data with digital ad delivery, retailers can reach customers where they actually shop and measure real results across every channel.
Retailers that adopt this approach are already seeing measurable gains: up to 15% lower cost per purchase and nearly 20% higher incremental store revenue. Beyond performance, omnichannel campaigns build trust through privacy-first data-sharing, using secure APIs and consented identifiers to link ads to purchases safely. The result? Smarter campaigns, stronger customer relationships, and more efficient sales growth—online and in-store.
Why retailers are adopting omnichannel marketing strategies
Omnichannel marketing is transforming how retailers grow—bringing online and in-store results together under one unified system that adapts and drives impact. By connecting POS and loyalty data, brands can deliver ads that reflect real shopping behavior while lowering costs and boosting in-store sales. As global tracking methods evolve, this approach gives retailers a smarter, privacy-first foundation to thrive across every retail format.
Unlocking the benefits of omnichannel marketing
Omnichannel marketing campaigns turn first-party data into real-world advantage. From personalization and performance optimization to privacy-first measurement, they help retailers connect ads to outcomes that matter. Together, these capabilities build smarter systems, stronger relationships, and sustained growth across channels.
Considerations for the road ahead
Omnichannel transformation doesn’t happen overnight: it evolves with readiness, alignment, and governance. As loyalty coverage expands, retailers can gain a clearer view of customer behavior and unlock the full potential of POS-driven insights. Each stage of maturity—from early testing to near-total data coverage—brings sharper measurement and stronger returns.
Cross-functional alignment is also key. When merchandising, operations, finance, and IT understand how omnichannel data ties to their goals, collaboration accelerates and results compound. Framing activation in business outcomes, like improved stock efficiency or measurable lift, helps every function see its role in success.
Finally, readiness depends on structure. A clear checklist—covering data quality, consent management, and API governance—ensures that campaigns scale safely and effectively across markets. With the right foundation, omnichannel marketing becomes not just a marketing initiative, but a business-wide growth engine.
Building the future of omnichannel retail marketing
Omnichannel marketing success isn’t driven by more ads: it’s powered by smarter connections. When data, creativity, and measurement work in sync, retailers can unlock continuous learning and measurable growth. By anchoring to POS data, honoring consent, and optimizing in real time, omnichannel marketing becomes a scalable engine for performance and trust—across every store, channel, and market.
