Blockchain has the potential to disrupt the gaming industry by unlocking gameplay and digital asset opportunities for players while establishing new markets for in-game ecosystems. However, to realize this vision, there must be clear value being delivered to players, enhancing the fundamental experience while distributing shared value across stakeholders.
As gaming continues to grow in popularity and embed itself as a dominant medium, so too are in-game experiences evolving, becoming increasingly social and dynamic playgrounds to spend time with friends. As a result, games today are embracing customizability and personal expression, commercializing experiences through in-game purchases such as cosmetics, weapons, and emotes. While today’s in-game assets are fixed purchases, tomorrow’s will be able to be traded, sold, earned, and even perhaps made interoperable across game worlds.
In this new vision, massive economic opportunity could be realized across an entirely new sub-industry ready for the taking, and blockchain could serve as the fundamental technology that enables asset ownership, tradability, and interoperability. However, unlocking these opportunities will take serious investment in both capital and creativity to drive innovative use cases that entice and excite players. It will also require earning player trust through fair, transparent, and sustainable business practices. But most of all, it will need to prove that blockchain can bring unique new experiences that are as authentically fun for the player as they are profitable for organizations.