Transformative Content ROI Services
Data-driven strategies for profitability across the content lifecycle
The media and entertainment (M&E) industry is reckoning with a shift from a supply-driven model, in which companies push content to the consumer through different staged viewing “windows,” toward a demand-driven model, in which consumer behaviors and preferences dictate M&E ecosystem activity.
Media and entertainment companies must reevaluate their business models, capabilities, and ecosystem partnerships to address the following challenges:
- Reduced margins from a subscription model
- Rising content costs
- Increased competition for fragmented viewer attention
These challenges have compelled M&E companies to take a targeted approach across the full content life cycle: content greenlighting, production efficiency, distribution strategy, advertising effectiveness, and audience engagement.
Paths to profitability
The industry is expected to continue to face challenges from macroeconomic headwinds and increasing competition, but opportunities for differentiation and profitable growth still exist. To lay a strong foundation and position themselves for the future, companies can focus on:
- Data infrastructure modernization: Centralize audience and financial data across business units to unlock insights and reveal content gaps.
- Next-gen analytics and modeling: Develop robust analytics models that incorporate data, market signals, and similar title attributes to inform decisions.
- Content supply chain innovation: Accelerate production processes by adopting emerging technologies.
- New media and entertainment coalitions: Explore nontraditional partnerships to meet consumer demand and capitalize on diverse monetization opportunities.
The pathway to sustainable profitability will not be easy, but with the infrastructure and capabilities required to understand what the consumer wants today, and beyond, media and entertainment companies can take the lead—and emerge victorious.