Artificial intelligence (AI) and the future of public engagement
The public sector’s new outreach superpower
“How can we improve engagement and response rates?" you ask yourself while reviewing last month's web traffic and KPI dashboards. With limited resources and time, enhancing your public-facing communications seems impossible. Fortunately, AI is here to change that.
Using AI to enhance public outreach and engagement
AI isn’t just for chatbots anymore. It’s already giving government agencies and higher education institutions the ability to cut through the noise, reach their intended audience, and move the needle on key programs and metrics—all at low cost, low effort, and a low learning curve.
To effectively navigate the complexities of modern communication, leaders from Deloitte’s Government and Public Services Advertising, Marketing, & Commerce (AM&C) practice have pinpointed three pivotal opportunities to enhance current outreach strategies using AI. This study presents case studies that illustrate real-world examples of public sector organizations that have successfully leveraged these AI opportunities. As a result, these organizations have created efficiencies for both their audiences and employees, significantly increased the impact of their messaging and outcomes, and most importantly, built trust with the populations they serve.
AI revolution in public engagement
AI is transforming how public sector organizations engage with the populations they serve. Nearly one in four commercial organizations have begun using AI in their marketing and outreach operations. Public sector organizations are now leveraging AI to streamline communication and drive measurable efficiencies while simultaneously strengthening public confidence.
