Public sector marketing services

About us

You have a mission, and we bring the strategy and technology to help you connect with your audience to move them from awareness to action-like increasing program enrollment, adopting self-service tools, and building trust.

Our public sector marketing services can turn data into insight, build digital platforms, and design strategies across paid, owned, and earned media. We apply the latest technology, including artificial intelligence (AI) and advanced analytics, to refine messaging and maximize impact.

Let’s make this work.

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GovConnect™ Outreach Platform

GovConnect™ Outreach Platform (GCOP) is a centralized, multichannel solution that helps public sector programs improve engagement and deliver on their mission. GCOP streamlines outreach across SMS, email, web, and paid media into a unified platform.

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Our capabilities

We operate as a full-service marketing agency built for government complexity. From setting strategy to executing campaigns, we help you reach priority populations, lift service uptake, and demonstrate clear impact.

Build trust

We strengthen brand identity and messaging, from positioning to visual systems, so public programs feel credible, consistent, and clear.

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Content that moves

We create clear, accessible content, using AI tools to accelerate delivery and personalization while maintaining compliance and accuracy.

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Activate the audience

We run integrated paid, owned, and earned media campaigns to reach priority groups, driving awareness, enrollment, and behavior change.

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Design services people can use

We improve experiences, from discovery to renewal, by designing human-centered, accessible digital services. Through journey mapping, UX/UI design, and experience orchestration, we make public services feel connected, driving higher completion and satisfaction, and fewer errors.

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Performance advantage

We help agencies turn data into decisions by connecting constituent data to build trusted metrics. Using test-and-learn strategies and advanced attribution, we tie outreach to outcomes enabling enhancements in days. We also accelerate delivery with purpose-built assets like GovConnect Outreach Platform (GCOP).

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Client achievements

We deliver public sector marketing services, using behavioral insights to reach audiences and motivate action. Through clear messaging and campaigns, we drive citizen engagement and help people access vital services.

Georgia’s new front door to health care

Deloitte drove engagement for Georgia Access, helping 1.5 million residents enroll via an omnichannel campaign.

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Reaching travelers when it matters

Deloitte delivered timely public health messaging, helping the Centers for Disease Control and Prevention (CDC) reach 10.7 million international travelers with COVID-19 alerts.

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Making the web safer for kids

Deloitte helped Department of Homeland Security (DHS) launch the Know2Protect campaign to combat online child exploitation, generating over 690M impressions.

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Our insights

Integrated public sector campaigns

Public sector communicators can use integrated marketing to deliver campaigns that share personalized tactics across multiple platforms. To learn how our team can help you build unified, customer-centric experiences, watch this video.

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Our alliances

Our strategic alliances help us deliver secure, scalable solutions that modernize service delivery for our clients.

AWS

Salesforce Marketing Cloud

Google

Adobe

Sprinklr

Meltwater

Palantir

Databricks

Awards

At Deloitte, we are proud of our industry awards and the real-world impact we deliver for government agencies.

Adobe Digital Award 2025

Deloitte was named Adobe’s 2025 Digital Experience Partner of the Year for the Americas region.

Google Partner Award 2025

Deloitte earned the prestigious title of Google Partner of the Year for 2025.

Gartner® Magic Quadrant™ 2025

Deloitte has been recognized in the 2025 Gartner® Magic Quadrant™ for its digital experience services.

MM&M: Top 100 Agencies 2025

Deloitte is proud to be named a Top Health Care Marketing Agency on the MM&M Top 100 Agencies list.

Amazon Web Services 2024

Deloitte was named the Amazon Web Services GenAI Global Consulting Partner of the Year for 2024.

Salesforce Award 2024

Deloitte was honored with the prestigious Salesforce Partner Innovation Award in 2024.

Cannes Lions 2025

Deloitte was recognized at Cannes Lions as a Corporate Finalist for Integrated Communications in 2025.

Cannes Lions 2024

Deloitte won the prestigious Bronze Lion award for Innovation in 2024.

Hermes Creative Awards 2024

Deloitte earned Gold, Silver, and Honorable Mention recognition at the 2024 Hermes Creative Awards. These accolades highlight our impact in government marketing services across electronic, social, interactive, and video media.

The Telly Awards 2024

Deloitte secured both bronze and silver trophies at the 2024 Telly Awards for our specialized work across recruitment, craft, sound design, videography, and cinematography.

Public Relations Society of America 2024

Deloitte received the PRSA Silver Anvil award in 2024 for demonstrating excellence in health care marketing communications and the marketing of consumer products.

"Action follows the heart. The heart follows the story. We help clients use stories and technology to drive real-world change."

— Aurelio “PJ” Rivera, Principal, Deloitte GPS Advertising, Marketing, and Commerce Leader

Public sector marketing services

About us