Understand that strategy demands choices. Because organisations rarely have sufficient resources, it is critical to identify, stay focused on, and make effective choices about which markets to compete in and how to succeed in those markets. We help leadership teams to imagine options and agree to a set of critical choices and actions.
Appropriately integrate strategic choices across the enterprise to realize the full power of an aligned organisation. It’s important to make connections across the business that link strategic aspirations and choices with operating models and investments so the work of the organisation adds up to competitiveness in the market.
Seek aligned action from the top. With clear strategy choices made and the organisation working harmoniously toward that strategy, senior executives should be effective stewards of the strategy over time, championing the strategy consistently across functions, investments, and activities and making decisions that keep their functional areas moving in the same direction.
Thinking disruptively to define the full potential. Traditional sectors are being disrupted in a number of ways. Customers expect more; digital enables a fundamentally different way of delivering value. To identify and assess different choices, executives need to combine sector and business intimacy, with innovative and disruptive thinking.
