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Leisure sector quarterly update

A look back at Q3 2025

The Deloitte Consumer Tracker Q3 2025

UK consumer confidence falls for the first time since Q3 2022

After showing modest signs of recovery in Q2 2025, our data shows that overall net spending on leisure activities declined in Q3 2025 from -8.3% to -9.9%. The drop reflects renewed pressure on budgets and greater caution in discretionary categories as households try to deal with high bills including for energy and groceries. This reverses the improvement seen earlier in the year when net spending rose from -10.8% in Q1 to -8.3% in Q2 2025. When benchmarked against pre-pandemic levels, the Q3 2025 figure remains 2.7 percentage points lower than Q3 2019 (-7.1%). However, it is worth noting that current spending sentiment is still 1.5 percentage points above the long-term average of -11.4 %, suggesting that while consumers are tightening their belts, the situation is not as severe as some previous periods.

Total net leisure spending

Net % of UK consumers spending more in all leisure categories over the last three months

Leisure spending in the last three months by category

Net % of UK consumers spending more by category over the last three months

Leisure net spending in Q3 declined in all 11 leisure categories measured by the Deloitte Consumer Tracker. The most notable quarter-on-quarter decline in consumer net spending was in betting and gaming ( -4.3 percentage points) and going to the gym and playing sport (-2.9 percentage points) categories. Other categories including culture and entertainment (-1.5 percentage points), and other leisure activities (-1.4 percentage points) also faced headwinds. Similarly, eating out saw a -1.2 percentage point decrease compared with Q2, and drinking in coffee shops/ sandwich shops fell by 0.7 percentage points. Drinking in pubs/bars also registered a 0.8 percentage point decline. The consistent decline across these hospitality categories points to consumers actively reducing non-essential expenditure, likely driven by tightened household budgets in the face of persistent inflation. Attending live sports events recorded a net-balance of -7.2%, reflecting a 0.8 percentage point decline compared with Q2. Even the more resilient categories of long and short holidays experienced a softening compared with the previous quarter, falling by -1.1 and -0.4 percentage points respectively. This decline in travel-related spending is a typical seasonal pattern observed following the peak summer holiday period.

Outlook for Q4 2025

Looking ahead to Q4 2025, consumer intentions for leisure spending are anticipated to remain subdued across most categories, reflecting continued caution compared with the previous quarter. Both long and short holiday categories are expected to see a decline of -8.7 percentage points and -7.8 percentage points respectively, reflecting a post-summer dip in travel intentions.

The hospitality sector also faces notable challenges, with eating out (-5.7 percentage points), drinking in coffee shops/sandwich shops (- 3.3 percentage points) and drinking in pubs/bars (-1.9 percentage points) categories expected to see a substantial decrease compared with the previous quarter. Despite Q4 being a festive season, these projected declines suggest that consumers are likely to be highly selective with their discretionary spending, even during periods of traditional uplift and might choose to socialise and dine at home rather than visiting bars and restaurants.

Other categories also anticipate continued negative sentiment, including other leisure activities (-4.0 percentage points), culture and entertainment (-3.2 percentage points), attending live sports events (-2.1 percentage points), going to the gym or playing sport (-1.7 percentage points), in home leisure activity (-0.9 percentage points), and betting and gaming (-0.2 percentage points).

This sustained cautious outlook underscores the ongoing challenges for leisure and hospitality businesses. Businesses should be mindful of the need to offer compelling value propositions, innovative experiences and flexible options to attract and retain consumers amid tightened budgets. For the festive period, this could mean focusing on premium yet accessible experiences, clear pricing and strong promotional strategies to capture a share of reduced discretionary spend.

Leisure spending in the next three months by category

Net % of UK consumers intending to spend more by category over the next three months

The Deloitte Consumer Tracker is based on a consumer survey carried out by independent market research agency, YouGov, on Deloitte’s behalf. This survey was conducted online with a nationally representative sample of more than 3,000 UK adults aged 18+ between 12 and 14 September 2025.

The Deloitte consumer confidence index is an average of the net % of consumers who said their level of confidence improved in the past three months for six individual measures of confidence: job security, job opportunities/career progression, level of debt, household disposable income, general health and wellbeing and children’s education and welfare.

Some of the figures in this research show the results in the form of a net balance. This is calculated by subtracting the proportion of respondents that reported spending less or feeling more negative from the proportion that reported spending more or feeling more positive. For instance, assume that 30% of respondents reported they are spending more, 50% reported no change and 20% reported they are spending less. The net balance is calculated as 30% – 20% = 10%. This means on balance there is a net 10% spending more. A value greater than zero indicates that more consumers felt positive than negative or that more consumers spent more than less. The higher the net balance, the greater the proportion of consumers that felt positive or spent more, and vice versa.

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