Resilience and adaptation required in an increasingly unpredictable world
Travel Weekly Insight Annual Report 2026
in collaboration with Deloitte
Despite a landscape of subdued global economic growth and persistent uncertainty, demand for travel remains remarkably robust, with consumers increasingly viewing travelling as a necessity rather than a luxury. The latest Travel Weekly Insight Annual Report 2026, in collaboration with Deloitte, discusses the forces shaping this dynamic industry in the year ahead.
From the resilience of the sector across all categories to the evolving demands for value and sustainability but also the transformative power of AI, this report provides critical insights for all the industry players from businesses, to policymakers and investors alike. Discover how the sector is adapting, innovating and preparing for the opportunities and challenges 2026 will bring.
Economic outlook: resilience amidst uncertainty
How is the UK travel sector defying strong economic headwinds? While consumer confidence remains fragile and geopolitical risks persist, our analysis reveals the sector’s unique resilience and appeal with global leisure travel intentions remaining strong heading into 2026. Outbound travel volumes have reached unprecedented levels while the cruise sector has seen a remarkable transformation. However, challenges remain, particularly for domestic travel and changes to corporate travel. Addressing these trends as part of strategic planning will be key to success.
Explore the market outlook and what it means for businesses.
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AI and tech: transformation and trust
Agentic and generative AI are revolutionising everything from customer engagement and personalisation to operational efficiency. But how are organisations truly adopting these technologies? What are the gains to be made but also the risk of failure? What role does human interaction play in an increasingly automated world? Our report explores how competitive advantage will come from blending cutting-edge technology with human expertise. Discover what it takes to achieve the critical balance between innovation and the enduring need for human connection in what is considered a high-value travel purchases.
Explore how technology is helping business growth and efficiency.
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Beyond economic trends and AI transformation, the report also discusses the following topics:
Consumer preferences: the shift towards value, flexibility and personalised experiences.
Sustainability: moving from compliance to genuine value creation.
Regulatory and geopolitical complexity: navigating reforms and their investment impact.
Market structure and investment: new partnerships and M&A opportunities.
Workforce and skills: addressing labour shortages and the need for digital transformation.
Cybersecurity: protecting against escalating threats and ensuring data integrity.
Our thinking
