CE Consumer Pulse
Issue No. 2 (February, 2025)
Welcome to the latest edition!
We invite you to explore the latest edition of our Consumer Pulse! In this issue, we share insights into market dynamics, key findings from the latest Deloitte research, and regulatory changes that could impact your business. Don’t miss the exclusive opportunity to participate in upcoming webinars and events, including our prestigious industry event, "Future of Consumer," taking place on May 7th in Warsaw. Register today and stay updated on the future of the market!
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Increase in sales dynamics in January
The beginning of the year has brought positive news from the market. Despite ongoing uncertainty, there has been an improvement in both current and future consumer sentiment in Poland. Retail sales in January 2025 increased by 4.8% year-to-year, surpassing analysts' expectations and showing greater momentum than in January 2024. Particularly encouraging is the growing momentum in the furniture, RTV, and household appliances categories, which faced lower demand last year. Although it is still too early to talk about a breakthrough, the market data should be viewed with optimism. It is hoped that the easing of monetary policy in the second half of the year will have a lasting impact on individual consumption and sales levels.
Industry Trends & Insights
We present 2 latest Deloitte studies that offer insight into key changes in the consumer goods market.
The Consumer Trend Radar 2025 analyzes trends shaping the retail market in Europe, highlighting four key areas: the automation of retail using robotics and artificial intelligence, the sustainability revolution, personalized shopping, and the rise of social commerce. The report provides insights on how these changes can be incorporated into business strategies. Download the PDF.
» Download: Consumer Trend Radar
On the other hand, the Consumer Products Outlook 2025, based on the analysis of the 100 largest global companies in the consumer products industry, examines their strategies regarding product portfolios, demand generation, and transformative efficiency, offering insights into how industry leaders stand out from the competition.
Regulatory & Compliance
First settlement of fees for Single Use Plastic products
By March 15, 2025, entrepreneurs introducing SUP products to the market or offering food and beverages in packaging that are SUP products, or empty packaging that are SUP products, are required to submit a report in the BDO system for the year 2024. Importantly, this will be the first full report in which entrepreneurs will also have to account for new fees introduced as a consequence of the implementation of the SUP Directive. The regulations regarding the new fees related to SUP products still raise a number of doubts, as evidenced by individual interpretations issued by the Voivodeship Marshals. This is the last moment to verify the adopted methodology regarding the new obligations related to SUP products. It is important to remember that failure to meet these obligations may result in penalties for the entrepreneur and the need to pay overdue fees with interest.
Podcast: What does the new deposit system mean in practice?
The regulations regarding the deposit system for selected beverage packaging will come into effect on October 1, 2025. Theoretically, there is almost a year left, but the obligations are complex, meaning that companies won’t have as much time to prepare. What are these obligations, and who will be affected by the deposit system? If I work in the tax department, do I need to prepare for this change? Will there be new fees, records, and settlements? What should be kept in mind in the context of VAT? How will consumers be affected by the deposit system?
Exemptions from Registration on Cash Registers in 2025-2027
As of January 1, 2025, a new regulation by the Minister of Finance regarding exemptions from the obligation to record sales on cash registers will come into effect. The regulation largely maintains the current provisions in this area, particularly the threshold for exemption at 20,000 PLN and the list of activities exempt from registration. However, it foresees an expansion of the range of goods and services that must be registered on a cash register—changes will include, among others, the vending and parking industries. The regulations include transitional periods to help entrepreneurs adapt to the new obligations. This may require updates to procedures and adjustments to taxpayers' sales systems, so it is crucial to start the adaptation process well in advance of the new requirements.
The Retail Industry focuses on energy transformation
A well-developed energy strategy is like a roadmap that helps a company move from point A to point B and supports growth in competitiveness in the market. The current general tools for managing the energy sector within companies are now insufficient or inflexible. Many companies, regardless of energy consumption, are implementing their own energy strategies, which include new purchasing models, investments in their own renewable energy sources, and long-term agreements like CPPA (Corporate Power Purchase Agreements). The growing energy awareness, driven by concerns about price volatility and supply security, is prompting companies to take actions that ensure greater stability and energy efficiency.
We invite you to read articles in "Energy Transformation” section, where we discuss various elements of energy strategy for businesses: Energy Transformation.
Innovation &Technology
State of Generative AI in the Enterprise
In the fourth edition of the quarterly Deloitte State of Generative AI in the Enterprise survey, we analyze the dynamics of GenAI implementation in organizations around the world, based on the perspectives of approximately 2,800 technology and business leaders across 14 countries. According to the report, companies are increasing their AI budgets, but full-scale implementations take time - only 30% of initiatives have a chance of rapid scaling. Meanwhile, 74% of organizations confirm that their GenAI investments meet or exceed expectations. Regulatory compliance and risk management still appear to be key challenges - 69% of leaders believe that implementing a comprehensive GenAI governance strategy will take more than a year. More than half of the companies surveyed show interest in autonomous AI systems that can revolutionize business.
Upcoming events
Business Breakfast: How to Increase Revenue Through Personalization?
March 14th, 2025, 09:00-11:30
Deloitte, Q22, Al. Jana Pawła II 22, Warsaw
During the event, experts from Deloitte Digital and a leading customer engagement technology provider will share proven strategies for personalizing customer experiences, presenting practical examples of implementations that significantly increased ROI. Participants will learn about modern approaches to customer data architecture, effective methods for integrating marketing solutions, and case studies from market leaders.
» Register
The first „Future of Consumer” networking event in Poland
May 7, 2025, 13:30-18:30
Deloitte, Q22, Al. Jana Pawła II 22, Warsaw
The event will feature inspiring presentations, including findings from Deloitte reports, economic forecasts, new regulations and technologies, as well as panel discussions with industry leaders from Poland and Ukraine. Participants will also have the opportunity to network and connect with top executives from the retail and FMCG sectors. One event that will keep you up to date and help you understand the direction in which the market is heading.
» Register
CE Retail Reimagined: Data driven evolution | Survey
Share Your Expertise & Unlock Exclusive Retail Insights.
We invite you to participate in our survey "Retail Reimagined: Evolution Driven by Data," designed to assess how retailers collect, manage, and leverage data for business growth and digital transformation. The survey covers 5 key areas including data management, customer loyalty programs, pricing dynamics, supply chain, and data monetization. Participation will allow you to compare your company with other market players in the region, identify trends, and gain valuable insights to improve data-driven strategies.
