THE FIRST EFFECT
Winning is for one. Firsts are for everyone.
VICTORY REDEFINED
In partnership with the International Olympic Committee (IOC), Deloitte is tracking the impact of firsts that happen at the Olympic and Paralympic Games to show how they can shape the world.
Explore #TheFirstEffect to see how firsts move the world forward.
THE FIRST FEMALE OLYMPIAN TO RUN FOR SAUDI ARABIA
Sarah Attar
Between 2015 and 2020
+149%
INCREASE IN FEMALE PARTICIPATION IN SPORT IN SAUDI ARABIA
THE FIRST FEMALE BOXER TO WIN OLYMPIC GOLD
Nicola Adams
Helping inspire a
50% GROWTH IN PARTICIPATION
IN WOMEN'S BOXING IN THE UK
THE POWER OF THE PARALYMPIC GAMES
Natalie du Toit & Abdellatif Baka
Involvement in sport
IMPROVES EMPLOYMENT OUTCOMES FOR PEOPLE WITH DISABILITIES BY 4%
A TEAM TO INSPIRE HOPE FOR MILLIONS
The first Refugee Olympic Team
The search term 'refugee' increased
by
+276%
DURING RIO 2016
A NEW MEASURE OF SUCCESS FOR THE OLYMPIC & PARALYMPIC MOVEMENT
Sustainability at the Olympic & Paralympic Games
PAVING THE WAY FOR GENERATIONS TO FOLLOW
The first female athletes at the Olympic Games
SPECTATOR EFFECT: ALL EYES ON TOKYO 1964
The first internationally televised Olympic Games
WE'RE TRACKING HUMANITY'S PROGRESS
FROM THE WORLD'S GREATEST STAGE
You can help us spread the impact