Digital transformation with AI can yield a variety of benefits for businesses, from cost savings to service delivery. Improving productivity and efficiency top the list of benefits achieved from enterprise AI adoption so far, with two-thirds (66%) of organisations reporting gains. Other benefits organisations reported achieving include:

• Enhancing insights and decision-making (53%)
• Reducing costs (40%)
• Enhancing client/customer relationships (38%)
• Improving products/services and fostering innovation (20%)
• Increasing revenue (20%)

Revenue growth largely remains an aspiration, with 74% of organisations hoping to grow revenue through their AI initiatives in the future compared to just 20% that are already doing so. These numbers suggest AI is on the verge of breaking out and delivering a wide range of benefits that go far beyond efficiency and productivity improvements. Ultimately, however, success with AI isn’t just about boosting efficiency or even growing revenue. It’s about achieving strategic differentiation and a lasting competitive edge in the marketplace.

One-third (34%) of surveyed organisations are starting to use AI to deeply transform—creating new products and services or reinventing core processes or business models. Another third (30%) are redesigning key processes around AI. The remaining third (37%) are using AI at a more surface level, with little or no change to existing processes. While each are capturing productivity and efficiency gains, only the first group are truly reimagining their businesses rather than optimising what already exists.

Additionally, different types of AI technologies yield different expectations for impact.
Generative AI (GenAI): The areas of GenAI that leaders believe will have the most impactful effects on their industries are:

• Search and knowledge management
• Virtual assistants/chatbots
• Content generation

Agentic AI: While agentic AI is expected to have the highest impact in customer support, use cases for supply chain management, R&D, knowledge management, and cybersecurity are also seen as having particularly high potential. The enterprises we interviewed are deploying autonomous AI agents across multiple functions:

• A financial services company is building agentic workflows to automatically capture meeting actions from video conferences, draft communications to remind participants of their next steps, and track follow-through.
• An air carrier is using AI agents to help customers complete the most common transactions, such as rebooking a flight or rerouting bags, freeing up human agents to address more complex matters.
• A manufacturer is using AI agents to support new product development initiatives, leveraging AI to find the optimal balance between competing objectives such as cost and time-to-market.
• In the public sector, AI agents are being used to cover workforce shortages, partnering with human workers to complete key processes.

Physical AI: Physical AI applications span a wide range of industrial and commercial settings. Common use cases for physical AI include:

• Collaborative robots (cobots) on assembly lines
• Inspection drones with automated response capabilities
• Robotic picking arms 
  Autonomous forklifts
  Adoption is especially advanced in manufacturing, logistics and defence, where robotics, autonomous vehicles, and drones are already reshaping operations.

As AI moves from experimentation to deployment, governance is the difference between scaling successfully and stalling out. Enterprises where senior leadership actively shapes AI governance achieve significantly greater business value than those delegating the work to technical teams alone. True governance makes oversight everyone's role, embedding it into performance rubrics so that as AI handles more tasks, humans take on active oversight.

Autonomous systems also heighten needs for data and cybersecurity governance. Organisations need to define where humans should remain in control, how automated decisions are audited, and which records of system behaviour should be retained.

In terms of regulation, effective governance integrates with existing risk and oversight structures, not parallel “shadow” functions. It focuses on identifying high-risk applications, enforcing responsible design practices, and ensuring independent validation where appropriate. Leading organisations proactively monitor evolving legal requirements and build systems that can demonstrate safety, fairness and compliance.

On the data front, legacy data and infrastructure architectures cannot power real-time, autonomous AI. As AI capabilities extend beyond software into devices, machinery, and edge locations, organisations need to evaluate if their technology foundations are ready to support potential physical AI deployments. Modernisation should create a ‘living’ AI backbone: an organisation-wide, real-time system that adapts dynamically to business and regulatory change. Key ideas covered in the report:

• Leaders are enabling modular, cloud-native platforms that securely connect, govern, and integrate all data types. They break down silos with domain-owned data products and embed privacy, sovereignty, and security-by-design while enforcing enterprise standards for quality, interoperability and lineage.
• A unified, trusted data strategy is indispensable. Forward-thinking organisations converge operational, experiential, and external data flows and invest in evolving platforms that anticipate the needs of emerging AI.

According to the leaders surveyed, insufficient worker skills are the biggest barrier to integrating AI into existing workflows. These are the top ways organisations are adjusting AI talent strategy:

• Educating the broader workforce to raise overall AI fluency (53%)
• Designing and implementing upskilling and reskilling strategies (48%)
• Assessing target talent acquisition levels and hiring specialised talent to drive AI initiatives (36%)
• Redesigning career paths and career mobility strategies (33%)
• Assessing changes to the anticipated supply and demand of skills (30%)
• Providing performance-based incentives for leveraging AI (30%)
• Combining or reimagining organisations based on new patterns resulting from AI usage (30%)
• Measuring worker trust and engagement (30%)
• Changing the balance between full-time, contract, and gig workers (19%)

While most are focused on educating employees, far fewer are re-architecting roles, workflows, and career paths. The most successful organisations reimagine jobs to seamlessly combine human strengths and AI capabilities, ensuring both aspects are used to their fullest potential. New roles—AI operations managers, human-AI interaction specialists, quality stewards, and others—signal a deeper shift: AI is now a structural component of how work is organised. Advanced organisations streamline workflows that AI can execute end-to-end, while humans focus on judgement, exception handling, and strategic oversight. The goal isn't replacing humans or merely assisting them, but creating complementary working relationships between humans and AI—where the combined output exceeds what either could achieve alone.

Organisational structures are beginning to flatten as AI absorbs routine execution tasks. Some companies are merging technology and people-leadership functions to ensure that systems and workforce design evolve together. The pace of AI change management varies by industry, but the direction is consistent: Roles, skills, and career paths should be rebuilt, not simply adjusted. Organisations should take an AI-native approach and redesign work holistically rather than layering AI onto legacy processes.