Swiss Chief Marketing Officer Circle

In June 2025, the Swiss CMO Circle convened Chief Marketing Officers and equivalent senior marketing leaders on the margins of the Cannes Lions International Festival of Creativity.

Hosted in Cannes, the session brought together CMOs, Chief Brand, Communications, and Experience leaders to exchange perspectives on how the role of marketing leadership is evolving in an increasingly complex, technology-driven, and creativity-led environment.

The discussion focused on:

• The evolving expectations of CMOs and equivalent roles at board and executive level
• The intersection of creativity, data, AI, and technology in driving growthBuilding customer trust and brand relevance in a rapidly changing landscape
• What leading organisations are doing differently to turn marketing ambition into measurable impact

The Cannes session reinforced the Swiss CMO Circle’s purpose: creating trusted, peer-level spaces for senior marketing leaders to connect, share experience, and reflect on the topics shaping the future of the CMO agenda  both in Switzerland and internationally. 

The Swiss CMO Circle complements the broader Swiss marketing and leadership ecosystem by providing a CMO- and C-level–specific forum focused on the strategic, technological, and organisational questions facing senior marketing leaders today.

Deloitte Switzerland convenes the Circle as part of its commitment to supporting CMOs and equivalent leaders in navigating complexity, accelerating growth, and building future-ready customer and marketing organisations.